PPC Remarketing - East Kent B2B Event - 4th November 2015

@SagittariusMktg @joshwhiten

Josh WhitenDigital Marketing Director.

improving your ppc conversions.

@SagittariusMktg @joshwhiten

what we’ll cover.›Using Remarketing to boost PPC conversions.›Extending PPC onto more online channels.

what is remarketing?

a revolutionary new low cost marketing technique.

remarketing provides a second chance to gain conversions.

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

John Wanamaker, 1838-1922

a challenge for over 100 years...

“half my advertising is wasted, I just don’t know which half.”

with digital it’s even worse.

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

typical website conversion rates of 0.5%-10%.

up to 99.5% of visits are wasted.

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

70% of people abandon their shopping cart.

@SagittariusMktg @joshwhiten

but remarketing can help!

1. add a tag from an ad platform throughout your site.

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

2. ad platform identifies visitors via cookies and builds an audience.

@SagittariusMktg @joshwhiten

3. ad platform lets you advertise to audience members elsewhere and afterwards.

this means you can:› Continue the conversation› Bring users back into your conversion funnel› Increase your online conversions

@SagittariusMktg @joshwhiten

you can do remarketing on:› Google AdWords Search› Google Display Network› Facebook Ads› Twitter Ads

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

BUT there’s good and bad

remarketing.

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

‘Buy This Handbag’

@SagittariusMktg @joshwhiten

‘Buy This Handbag’

@SagittariusMktg @joshwhiten

‘BUY THIS HANDBAG!!

’

@SagittariusMktg @joshwhiten

instead, offer some value.

@SagittariusMktg @joshwhiten

PromotionsContentEvidenceTrial

more clever uses:› Target visitors who viewed certain pages.› Target visitors who did not complete an action.› Target visitors who have completed an action.

@SagittariusMktg

even more clever uses:› Remarket to your own email list online.› Build a remarketing list from YouTube viewers.› Buy in cheap traffic, then retarget visitors.

@SagittariusMktg

when to use remarketing:› If you want more of any type of conversion.› If you’re paying for traffic.› If your users compare or research online.

@SagittariusMktg

@SagittariusMktg

Questions?