Presentation on television advertisements

EFFECTIVE TV ADVERTISMENT

“Creativity Without Strategy Is Called Art, Creative With Strategy Is Called Advertising”

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ORIGIN OF TELEVISION ADVERTISEMENT

• 1941-The first television advertisement was broadcast in the united states of Bulova watches, company paid $9.00

• 1955- The First TV Ad broadcast in the UK was on ITV on 21 September 1955 advertising Gibbs SR toothpaste.

• 1978- Gwalior Suiting was the first television advertisement in India.

Monday, May 1, 2023 How effective television advertisements are

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MARKET SIZE OF TELEVISION ADVERTISEMENT INDUSTRY

• India’s Advertising industry is expected to grow at a rate of 16.8 per cent year-on-year US$ 7.61 billion in 2016-17

• According to the source, the revenue from TV advertising worldwide will reach 210.3 billion U.S. dollars in 2020.

• Globally Revenue in 2016 is 175.4 billion dollar

• Television advertising contribute 38 % of Revenue of whole advertisement industry

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38%

20%13%

9%

7%7%

7%1%

MEDIUM MARKET SHARE

Television advertisement

38%

Online Advertisement

20%

Print Advertising 13%Mobile Advertising 9%

Outdoor advertising

7%

Magazines Advertising

6%

Radio Advertising 6%Cinema 1%

SHARES OF GLOBAL ADVERTISEMENT MEDIA

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PROCESS OF BROADCASTING TV ADVERTISEMENT

TRANSMITTER/RECEIVER

UPLINKING DOWNLINKING

TVRECEIVER

SATELLITE

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FACTS OF TV ADVERTISMENT

• The TV advertising industry is the second fastest growing advertising market in Asia after China.

• TV advertisement industry is a part of repetition segment

• People must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised

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•Women spent more than five hours a day watching television, while mens spend approximately 3hrs a day

•Most of the exemplary ads are of 30sec to 50sec

Monday, May 1, 2023 How effective television advertisements are

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FORMS OF TV ADVERTISEMENT

• Animation- Animation-Animated images are used in television advertising so that more extraordinary and unconventional scenes can be used

• Documentary- Documentary style advertisements are used to suggest ‘real people’ who are using the product to create the trust for the brand

Monday, May 1, 2023 How effective television advertisements are

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FORMS OF TV ADVERTISEMENT

Talking heads- A talking head may be an expert or satisfied customer recommending the product. It ensures a trustworthy connect with the brand.

Monday, May 1, 2023 How effective television advertisements are

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WHY PREFER ADVERTISEMENTS?

• Mass Coverage• Multi-sensory approach• Connectivity• Growing ability to differentiate• Creativity & Innovations• Prestige

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CODES AND CONVENTIONS

• Camera Angle And Shot • Iconography • Editing• Music• Lighting• Sound• Specials Effects (SFX)

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HP ( Hewlette Packard )

SONY BRAVIA

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SNICKERS

SPRITE

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Olympus: Tripod whitem700 with image stabilisation

SamsungSamsung ultra slim cell phone

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