Product and Promotion

oSHUBHAM SHAH

oSANIKA SHAH

oSHUBHAM JOSHI

oAKANKSHA JAIN

oSHAHABAZ KHAN

oROOPASHREE

oSUNIL RATHOD

TOGHETHER WE STAND , TOGHETHER WE FALL ONE FOR ALL, ALL FOR ONE

Anything that can be offered to a market for attention, Acquisition, consumption that might satisfy a need or want.

TYPES OF PRODUCT• Based on DURABILITY

Product can be classified into 3 groups:-1. Non-Durable: FMCG products

2. Durable: Electronics.

3. Service: Hospitals, Schools etc

• Based on USAGE

Product can be classified into 2 types:-

Consumer

a) Convenience : Chips, Chocolates etc

b) Specialty: Reebok, Nike, Fasttrack.

c) Shopping : Household Appliances.

d) Unsought: Insurance policy.

Industrial Product : Raw materials, component parts etc.

HIERARCHY OF PRODUCTS

• CORE PRODUCT : Bike(for transport )

• GENERIC PRODUCT: Bike(high mileage)

• EXPECTED PRODUCT: Bike(disc-break)

• AUGUMENTED PRODUCT: Bike( Aprilla and Ducati)

• POTENTIAL PRODUCT: Bike(1000cc in 1.5lakh)

Brand is a image or

recognization of product set

in the minds of the

customers distinguishing

from the competitors

product.

TYPES OF BRAND

MANUFACTURES BRAND

RESELLERS BRAND

GENERIC BRAND

Exhibiting important information on product

package

Packaging is a set of activities of designing and producing the container for a product.

PRODUCT LIFE CYCLEPLC analysis gives us the idea to create strategies and modify the products. Generally, PLC of a product is marked by 4 stages:

Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place

The Advantages and Disadvantages of Advertising

The Advantages

Advertising on TV gives you theopportunity to communicate with local,national and even international audiences.This is done in just short amount of time.

TV ads use audio, visuals and actions toconvey the message which easily catches theattention of consumers. When messages areconveyed successfully, the ad becomes morecredible to the audience.

The Disadvantages

The primary disadvantage of TV displayadvertising is the high costs. TV ads arevery expensive. The longer the air time,the more expensive it is. The cost will alsodepend on what time you choose totelecast your ads. Also, you have to payfor the air time every time the ad isshown.

Aside from the expensive air time rates,you also have to pay a team of experts tocreate the advertisement for you. You willneed to hire a script writer, video editor,models or an advertising agency.