PublishSoSimply | How to be "eco-friendly" content marketer

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In good content marketing strategy, the quality is more important than quantity.  

Suffer from lack of inspiration?

Take a rest…

… and recycle.

E-book from blog posts

find several old blog posts that refers to one larger topic, gather them into e-book, create a guide from

your “how to” posts

Text into visual

convert your article/blog post into visual content – infographic that you can share on social media or presentation that you can

add to SlideShare

VISUAL BUILDS BETTER ENGAGEMENT

Social media posts from blog

don’t hide your posts in archives, choose some most interesting quotes, make graphics, add link to blog post

and share it on your social media

Speeches into articles

don’t let your good lecture be forgotten, the content is ready, just convert it into article, publish on your blog

and let the others gain this knowledge

Long text into smaller pieces

create more content with less effort and take some vacation from writing for a while. Usually, long texts

refer to many issues that can be the topics for several blog posts.

News and articles as newsletter

It is a good idea to gather all the newest articles in one piece and send to your mailing list as a newsletter. Your

biggest followers will appreciate that.

Blog posts into videos

if you feel confident in front of the camera, try to turn your blog content into videos to expand social engagement, teach people how to do something or interview some experts. Maybe it will develop to podcast or webinars.