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My Journey...
My life changing journeyfrom Masters ofBusiness Administrationto nurturing a belief -A philosophy that hasdrive my ideas
Kavita Pandya
Great brands always inspires me!
Infact what excites me more are those greater IDEAS thattransforms a product into brand and creative minds that
surprise, challenge and yet express TRUTH.
Yes, IDEAS and TRUTH.
Ideas are what advertising is built upon and truth is themost powerful strategy a brand can employ in advertising.
MY PASSION
THE BACK STORY
Being an inquisitive student, internship had provided me an platform to gain practical
knowledge in the field of my interest.
During graduation, I got this opportunity with ParasPharmaceuticals Pvt. Ltd. as an intern where I
conducted market research on 'Consumer preference towards brand Moov’
Further, I also had a chance to do research project on ‘Retailers attitude on pushing
ready-to-eat food products’ with Gajanand Foods Pvt. Ltd
Being on toe is something that always energizes me andI love to take up things that falls outside my comfort zone.
The fire to challenge myself propel me to start a smallventure name ‘Lush: An m-veggies distribution model’ with
group of my friends during masters.
My summer internship with Pepsico India Ltd. gave memore insights about the functionalities and operations of
Distribution Channel in Food & Beverage industry
As a part of thesis, I conceptualized Nutritious food andhealth care services business model named ‘HOPE - Healthy
Offerings to People Everywhere’
MOVING AHEAD
THE CHALLENGE
Down the lane, I realized the sale wasn’t something I could seemyself doing for the rest of my career. I needed to find a new gig.
After contemplating over SWOT, I discover my true callingthat is Ideas.
As someone truly said ‘Your ideas can make a difference to theworld around you’. The best place where THE POWER OF
IDEAS truly felt is the field of Advertising.
That is how I begin my journey to pursue something i.e.,fulfilling, creative, allows me to connect with people
and share ideas that combines my interest in human motivation and brand strategy.
Down the lane, I discover my true calling that is Ideas.
As someone truly said ‘Your ideas can make a difference to theworld around you’. The best place where THE POWER OF
IDEAS truly felt is the field of Advertising.
I particularly enjoy my business, and the challenges that goalong with it, is the opportunity to build and nurture brands.
That is how I begin my journey to pursue something i.e.,fulfilling, creative, allows me to connect with people
and share ideas that combines my interest in human motivation and brand strategy.
INTROSPECTION AND DISCOVERY
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