redBus.in and CASE STUDY

PRESENTED BY:PONNY ROSE

REDBUSIndia's biggest online bus

ticketing company

Who They Are!!!They are India’s largest bus ticketing company with the highest bus operator partners,

largest distribution network &highest sales!

They enable customers to book bus tickets online, offline & through partners

About Redbus.in

Founded in :August 2006Headquarters :Bangalore,IndiaIndustry :Electronic commerceIndia’s first bus tickets booking siteHas the largest network of bus operators in their list(350+and growing)Being mentored by the TiE- EAP(Enterpreneurship Acceleration program)Sells two cloud based software, called BOSS and seat seller to bus operators and travel agents

Redbus ticket

redBus mobile app view

Company Snapshot

– Aggressive growth • 50 lakh• 5 Cr.• 25 Cr.• 55 Cr. • 116 Cr. • ~300 Cr.

– ~7 year old. HQ in Bangalore – 26 Regional Offices. ~580 Employees

– 800+ bus operators on our network/system

– 19,000+ bus services every day, across 20states. 3 Govt. RTCs

– 30,000 point of sale outlets- 10,000 direct. ~200 partners

– Amongst the top portals in terms of no# of customers served/day in India

Bus Colours.....

• The bus colours are: …• Red – main colour for Red Bus • Yellow - Shuttle• Orange - MetroStar• Green - Orbiter

CompetitionMakemytrip.comTravelyaari.comTravelvala.comAbhibusVia.comTicketcounters.com

Awards:

• Ranked No.1 amongst India’s fastest growing companies;

~4,823% growth rate

• Amongst the Forbes™ list of top 5 startups to watch out for

in 2010

• Amongst the Business world top 3 most promising

entrepreneurs in India

• Startup of the year award by IAMAI in 2010

Logos of Redbus

About the Case..• The company been able to read customer

expectations correctly ?

Redbus customer service advantges are:

• Home delivery service of bus tickets in major cities• Book online using credit,debit cards and net banking• Book bus tickets online, over the or over the mobile• Book bus tickets online with over 500 bus travel operators• Book bus tickets online for over 5000+ routes across India• Return bus tickets reservation

Redbus been able to provide a service different from the state run road transport booking offices

Yes, because its so fruitful. You can choose your seat You can book your bus tickets online, by phone, or in personYou can get your tickets home delivered and pay by cash on deliveryYou can choose from over 350 bus operatorsYou can choose from buses based on boarding points, timing and bus type cash on delivery

THANK YOU……….