Rexona Presentation

Digital Campaign !

E-Marketing | Renato CostaTomas Bata University

the $1.5 billion deodorant brand

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!!!Operations in over

100 countries.

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British–Dutch multinational consumer goods company

Target: Online Communities

New global philosophy:

Campaign developed by

Digital advertising & marketing agency New York

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“Our task was to mobilise online communities and rally

them around the brand’s call to action. !

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We decided to base our strategy on attracting those who do the most.”

http://domore.rexona.com/en-GB/adrenaline/home

.com

domore.

“we shot six films on 19 cameras and ran the stories in parallel”

http://vimeo.com/user17084072/review/67176336/0a8786dddc

!15,066,982 views

5,273 subscribers

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“ Targets Adrenaline Junkies with YouTube Channel”

“ Thousands of views later, this groundbreaking campaign created a community around movement and motivation to get out there and be more

active.”

Product Page

6,018,050 likes 429,924 People Talking About This

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Rexona Middle east !399,915 likes 324 talking about this

Rexona Arabia !67,173 likes 2,092 talking about this

Portugal

https://www.youtube.com/watch?v=UR1nq6I6CMQ

youthank