RezStream Webinars: Direct bookings

Direct Bookings

Liz Day

• Liz Day • Digital Marketing Manager• California born, Illinois

raised, and Colorado transplant

The Situation

Three types of platforms

operating in the market:

1. Search engines 2. Online travel agents

(OTAs)3. Meta-search

62%

38%

Brand websites Online travel agencies

Dos

Negotiate commissions Promote inventory during

low season Promote inventory during

various need periods Utilize minimum night

stay requirements Promote higher priced

rooms

Acquiring Direct Bookings

Work in an incentive to

book another

stay within X number of

days!

“On average, on any given night, only 15% –

25% of guests at a typical independent

hotel are repeat guests, the rest are first-time guests.”

-HeBSDigital

“Search engines are among the most

popular online planningsources for travelers,

particularly among leisure travelers.”

-Google

Free WiFi Free

upgrades Free dining

credits Free

breakfast Free parking

Need: Weekday Bookings

• 20% off midweek stays of 3+ nights

Need: Weekend Bookings

• $XX credit for dining/activities

• Late checkout

Need: Advanced BookingsValid XX Through XXX

• Book 2 nights and receive XX% off 3rd night

• Book 3 nights and receive XX% off 4th night

• Book 4 nights and receive XX% off 5th night

Conclusion

Email: Liz.Day@RezStream.com Direct Line: 303-872-0214

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