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Steve Fore « Director of Event Operations at Vendini
« Leads the team that supports Vendini festival clients with equipment, ticketing, access control technologies (RFID) and onsite support.
« Over 20 years experience in high voulme event operations, formerly for Live Nation and Crowdtorch.
« In his spare time he enjoys cooking, hiking, traveling and of course, hearing more music.
Our Presenter
sfore@vendini.com
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North American Festivals by the numbers
81% Feature Live Music
31% In Towns of 10k or Fewer
72% Have a Corporate Sponsor
2500+ Events/Year in North America
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Things to evaluate « Priorities:
– Improve onsale – Speed of entry – Data collection
« Revenue needs
« Desired number of attendees +/-
« Length of event, types of activities, access?
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Info & Stats
« Radio Frequency IDentification is a term for technologies that use radio waves for identification
« Data can be captured for authentication and analysis and devices can be read-only or read-write
« The RFID market continues to grow and is used across many, many verticals
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Use of RFID tags continues to grow
Projected size of the global market in billion US dollars
Source: Statisca 2016
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RFID Technical and Finanical Advantages « Doesn’t require line of sight
« More durable than barcodes printed on paper, doesn’t wrinkle
« Isn’t impacted by glare
« RFID wristbands cost as little as $0.80/unit and RFID Laminates as little as $1.20/unit
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Patron Experience
« Excitement and involvement before event begins
« Ability for every attendee to get event updates once registered
« Ability to replace lost RFID tickets
« Expedited entry and access
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Sponsorship Opportunities « Individually brand wristbands
and/or laminates with sponsor logos
« Provide tokens for VIPS, special perks and experiences
« Work with sponsors to create access to unique festival experiences
Photo Credit: Corey Pudhorodsky
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Encourage festivalgoers to share
As part of registering RFID products, you can inspire festivalgoers to use Social Media to promote your event and drive friends to buy tickets directly through a Facebook link
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Access Control « Helps organize and manage entry/exit of
– Attendees by ticket types – Vendors/Volunteers/Media – Talent/Artists – Security
« Provides a reliable solution to deal with patron-related issues such as lost/stolen tickets, wristband questions, etc.
« Lets data be captured for analysis
« Prevents ticket fraud
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« Evaluate busiest vs. slowest scanning points in your festival to allocate staff and volunteers
Real-time reporting « Review how many credentials
have been allocated vs. actually issued to see how many people are still expected
« Review capacity limits around VIP, Hospitality, etc. areas
« Predict parking, camping and exit point needs
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Things to consider « RFID activation, fulfillment and shipping « Mobile box office tools to access relevant patron data « Access control for back of the house staff and volunteers « Onsite support – Internet and Wi-Fi, especially for new sales
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What the future holds
« More flexibility for tokens and cashless payments
« Gamification
« More possibilities for interaction with smart phone apps
http://kickassfestivals.com
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Who is Vendini?
Vendini’s mission is to make the business of live events simple.
Vendini designed an all-in-one solution so organizations can promote events, sell more tickets, increase donations, cultivate relationships with patrons, fans and community members, streamline logistics and have time to focus on event goals.
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