Rp2-2015 - technology driven macro trends in marketing space

M A R K E T I N G T E C H T R E N D SL E T S TA L K A B O U T

- S U P E R PA L

“As the era of machine begins we are all racing against robots.”

http://www.independent.co.uk/

– S U P E R PA L

“Machines are becoming more human.”

http://www.independent.co.uk/

http://www.pr2020.com/

http://mashable.com/2015/03/16/ex-machina-tinder-marketing/

http://mashable.com/2015/03/16/ex-machina-tinder-marketing/

M A R K E T I N G

A G E N C Y

H U M A N B R A N D

S T O R Y

M A R K E T I N G

A G E N C Y

H U M A N B R A N D

S T O R Y

F U T U R E O F

M A R K E T I N G

T E X T

P I C

V I D

V R

MICA is awesome

T E X T

P I C

V I D

V R

MICA is awesome

I N F O G R A P H I C

I N T E R A C T I V E

A R

T E X T

P I C

V I D

V R

MICA is awesome

F U T U R E O F

S T O R Y T E L L I N G

https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine?language=en

B R A N D

B R A N D

P R O D U C T

S E R V I C E

B R A N D

M O R E

L E S S

I N N O VAT I O N

L E S S C O N T R O L

S E G M E N T

S TA R T U P

C O N T E N T

B R A N D

P R O D U C T

S E R V I C E

I N N O VAT I O N

L E S S C O N T R O L

S E G M E N T

S TA R T U P

C O N T E N T

F U T U R E O F

B R A N D

http://www.fastcompany.com/3039602/most-innovative-companies-2015/tesla

http://www.forbes.com/sites/jenniferrooney/2014/11/20/video-a-look-inside-starwoods-new-starlab-innovation-center-with-cmo-phil-mcaveety/

http://www.fastcompany.com/3039576/most-innovative-companies-2015/panera-bread

C O N S U M E R

C A S U A L P R O G R A M M E R

P E R VA S I V E A N A LY T I C S

M E A N I N G F U L E X P E R I E N C E S

I N T E R A C T W I T H

E V E R Y T H I N G

C O N S U M E R

C A S U A L P R O G R A M M E R

U B I Q U O T O U S A N A LY T I C S

M E A N I N G F U L E X P E R I E N C E S

I N T E R A C T W I T H

E V E R Y T H I N G

C O N S U M E R I N

F U T U R E

A G E N C Y O F F U T U R E

• era of mad man is over

• expertise over one big box

• hybrid talent

• role of an educator

A

O

F

http://adage.com/article/special-report-agency-alist/tbwa-hakuhodo-ad-age-s-international-agency-year/232227/

O N E L A S T T H I N G

BRINGING IT TOGETHER - HUMAN EXPERIENCES

X T+

D E S I G N F O R H U M A N S

E M PAT H E T I C N AT U R A L E X P E R I E N C E S

D ATA

S T R AT E G Y

A N A LY T I C S

S T O R Y

S O L U T I O N

C R E AT I V E

@ R AV I PA L 1 2 1 4

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