Search Marketing Report | Chrome Realty

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This is a short report for a Search Marketing Campaign performed under the umbrella of Web Analytics class at NYU. The client is Chrome Realty LLC.

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Client: Chrome Realty LLC

Web Traffic Report: Sept23 – Nov13, 2013

Campaign: Digital Presence On & Off Site Optimization, Content & Traffic Generation, Link Building

services

• real estate• official translations• power of attorney• notarizations• apostille• point and insurance• legal representation

tools used

MetricsMONTH PAGE

VIEWSAVG. VISIT DURATION

BOUNCE RATE VISITORS SOURCES OF TRAFFIC TOP CONTENT

SEPTEMBER 14 00:01:23 32.6% 18 DIRECT: 68% ORG. SEARCH: 12% REFERRAL: 2% SOCIAL: 2%

LANDING PAGE

OCTOBER 215 00:02:50 51.2% 36 DIRECT: 42% ORG. SEARCH: 40% REFERRAL: 17% SOCIAL: 11%

LANDING PAGE

NOVEMBER 865 00:04:12 49.4% 153 DIRECT: 46% ORG. SEARCH: 36% REFERRAL: 19% SOCIAL: 9%

LANDING PAGE

Metrics

Metrics

PAGEVIEWS From 14 to 809VISITS From 28 to 506

UNIQUE VISITORS From 18 to 143AVG SITE DURATION From 00:01:23 to 00:04:38

LINKS ON GOOGLE From 2 to 37 FACEBOOK FRIENDS From 0 to 28

LINKEDIN FOLLOWERS From 0 to 25

KPIs | Overview of Achievements

recommendations

• live chat• online partnerships• facebook ads• back-end• guest blogging • social media• move on, SEM

..questions

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