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This is a short report for a Search Marketing Campaign performed under the umbrella of Web Analytics class at NYU. The client is Chrome Realty LLC.
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Client: Chrome Realty LLC
Web Traffic Report: Sept23 – Nov13, 2013
Campaign: Digital Presence On & Off Site Optimization, Content & Traffic Generation, Link Building
services
• real estate• official translations• power of attorney• notarizations• apostille• point and insurance• legal representation
tools used
MetricsMONTH PAGE
VIEWSAVG. VISIT DURATION
BOUNCE RATE VISITORS SOURCES OF TRAFFIC TOP CONTENT
SEPTEMBER 14 00:01:23 32.6% 18 DIRECT: 68% ORG. SEARCH: 12% REFERRAL: 2% SOCIAL: 2%
LANDING PAGE
OCTOBER 215 00:02:50 51.2% 36 DIRECT: 42% ORG. SEARCH: 40% REFERRAL: 17% SOCIAL: 11%
LANDING PAGE
NOVEMBER 865 00:04:12 49.4% 153 DIRECT: 46% ORG. SEARCH: 36% REFERRAL: 19% SOCIAL: 9%
LANDING PAGE
Metrics
Metrics
PAGEVIEWS From 14 to 809VISITS From 28 to 506
UNIQUE VISITORS From 18 to 143AVG SITE DURATION From 00:01:23 to 00:04:38
LINKS ON GOOGLE From 2 to 37 FACEBOOK FRIENDS From 0 to 28
LINKEDIN FOLLOWERS From 0 to 25
KPIs | Overview of Achievements
recommendations
• live chat• online partnerships• facebook ads• back-end• guest blogging • social media• move on, SEM
..questions
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