#SEBC15 Successful SEO in 2015

Successful SEO in 2015

@LisaDMyers

Who dat Lisa Myers?

• CEO of SEO & Content Marketing Agency; Verve Search

• 10 years in SEO

• Written several best practise and whitepapers on SEO

• Co-founder StateofSearch.com now StateofDigital.com

• Multi award winning including: “Search Personality of the Year” UK Search Awards 2011, Management Today “35 women under 35” list 2009, “Best Use of Technology woman under 30” BlackBerry Woman & Technology Awards (2008)

Award winning Creative AND technical SEO Agency 10 Nationalities - 13 different languages - All under one roof

What I will be talking about

Getting links that will increase your search engine rankings…..and increase brand awareness, get social traffic and all that jazz, as a bonus!

How SEO has changed!

2012

A big majority of SEOs were BUYING links

Some SEOs were still doing directories

A few were doing article marketing, but badly..

So Creating Good Quality articles WORKED

FCUKSEO

by early 2014…..

Most SEOs were knee deep trying to resolve penalties

The black hats were now charging for removing the links that they sold you the year before ;)

By now everyone was desperately jumping on the content marketing bandwagon…..

2011 2012 2013 2014 2015

Yes you could:

1. Write an article2. Spin it (several versions of same article)3. Buy placements on shitty blogs that no one reads

Well done. That is very difficult.

WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?

News Flash: Buying links in 2015 is very risky business….

….unless you wantto be “eaten” by apenguin

Getting the BIG links then attracting the rest

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X

source: the awesome @DaveTrott

Think like a 50s Ad Agency and execute like a geek.

2015 the year of creative campaigns

Illustrations – Animations – Videos – Interactive assets – Supporting websites

Great CONCEPTS and beautiful EXECUTION!

RESULT

Any BIG links?

322 Linking Root Domains

2 Million Views

623,691 Views

Social

Total 169,822, of which:

Facebook: 56,077Tweets: 4,728Google+: 1,384Stumbles: 103,101LinkedIn: 907Pinterest: 3,625

It’s not bragging if it’s true

Attract rather than Sell

Create content that DESERVES links and MARKET that content.

How?

Luke:

LUKE: I CAN’T BELIEVE IT.

YODA: THAT IS WHY YOU FAIL

What’s the biggest difference between Richard Branson and someone long term unemployed?

What makes someone successful?

- IQ?-Education? Upbringing? Support?-Luck??

100 people theory

HOW YOU THINK

I need a volunteer!

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

“DO, OR DONOT, THERE IS NO TRY. ”- Yoda

THANK YOU!Lisa@vervesearch.com

@LisaDMyers