Semantic seo for the people - Theory and Practice of Semantic Search

Semantic SEO for the People

By Gianluca Fiorelli

Join us on Twitter at #Mozinar

Questions or problems? Email community@moz.com

Mobile mayovertake desktop

for Google searches within a

year

(SMXW 2014)

Crawling Parsing Indexing Search

Crawling Parsing Indexing Search

Crawling Parsing Indexing

Goal: identyfing the type of

information, sort and forward it to

the more suitable recipient

Parsing Indexing

Links

Words

Meta Information

Link Graph

Indexer

Goal: identifing archived resources

associated with a word or phrase

Parsing Indexing

Not new

Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird waslaunched: http://itseo.org/vafox

http://itseo.org/brevetto

http://itseo.org/sentities

http://itseo.org/QueryData by Bill Slawski

http://moz.com/blog/7-advanced-seo-concepts

http://itseo.org/natnahai

http://itseo.org/sameAs

AdventureCultural

Gastronomic

ResponsibleDental

Wellness

Mass

Stag Party

Adventure

Accessible Extreme SportsOverland UrbanJungle

Avoid hierachical

overload

http://moz.com/blog/topical-hubs-whiteboard-friday

Adventure

https://developers.google.com/freebase/

http://www.alchemyapi.com/

http://bottlenose.com/

http://www.visualdataweb.org/relfinder/relfinder.php

http://moz.com/blog/7-advanced-seo-concepts

http://moz.com/blog/7-advanced-seo-concepts

Structured data alone

is not enough

http://itseo.org/a-aranged

http://schema-creator.org/

http://www.microdatagenerator.com/

http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/

Aaron Bradley

Email: gianluca@iloveseo.net

Twitter: gfiorelli1

Website: www.iloveseo.net

Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!