SEO - 2014 and Beyond

SEO - 2014 and beyondSaptarshi Roy Chaudhury@rishi3211us

blogs @ digitalSRC.com/blogworks @ xcubeLABS.com

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

“To know your future, you must know your past”

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

How Google Changed

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

How Google Changed

SEARCH ENGINE

KNOWLEDGE ENGINE

ANSWER ENGINE

You search for a word – Google would show you all web pages that has the word in it.

You search for a word – Google understands the meaning of the word and shows you various relevant information about the same.

You ask a question – Google provides specific answer to it

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

In 2012They did it…

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

2013 and a bit of 2012

• 2012– Panda ( launched 2011 )– Penguin ( launched 2012, April)

• 2013– End of keywords (not provided)– Hummingbird (August 20 , 2013)– Mobile

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

Everything we learned in 2013 is still relevant, just amplified

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

2014

• 2014– Semantics – Markup– Conversational search – natural language search– Go Responsive– Link earning – link building no more– Local search – Google+– Social Signals– Length and freshness of content – in-depth

articles

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

SEMANTICS

• Contextual interpretation by algorithm• Through Markups – Microdata (recommended)– MicroFormats– RDFa

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

CONVERSATIONAL SEARCH

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

GO RESPONSIVE

“half of all Americans own smartphones and at least one-third own tablets”

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

GO RESPONSIVE

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

LINK EARNING

LINK BUILDING

• Link Exchange• Email Blasts for Links• Buy Links for money• Submit to Directories• Article Directory Submission• Guest Posts / Forums /

Comments• Mining Competitor’s Backlink• Building Network of Sites for

Links

LINK EARNING

• Cross Promotion / Partnership• Social Sharing that leads to links• Earn Links Directly with Content• Request inclusion in Curated lists• Getting guest posts published in

really picky websites• Participate in Community so

member’s notice and your content gets recognized

• Mining Competitive content• Try building a network of influencers

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

Courtesy : Rand Fishkin

LOCAL SEARCH

• 20% of Total Searches in Google are related to Location

• 56% of mobile phone users use their browser for local searches

• There are about 250,000 new claimed listings on Google a month ( 2011 estimates)

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

SOCIAL SIGNALS

Source : http://www.quicksprout.com

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

Length & Freshness of Content

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

Take Away

• Tactician to Strategist• Stop chase-the-algorithm game, do metric

based content creation• Audience Segmentation• Consider Authorship• Be Good. Do Good.

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

KEEP IN TOUCH

Blog : www.digitalSRC.com/blog

Email : digitalsrc@gmail.com

by Saptarshi Roy Chaudhury | digitalsrc.com/blog @rishi3211us

Twitter : @rishi3211us

G+ : https://plus.google.com/+SaptarshiRoyChaudhury/