SEO & Your Digital Marketing Strategy

SEO.YOUR BRAND.YOUR STORY.

SEO Plays a Role in Almost Every Facet of Your Digital Marketing Strategy

SO WHAT’S NEXT?

Now that you know where you want to be, or better yet should be, it’s time to get smart with tactics. With SEO.

SEO IS AN INTEGRAL PART OF DIGITAL MARKETING

HISTORICAL CONTEXT OF SEO

WHITE IS A WORD ON A WHITE WEB PAGE THAT IS WHITE

BECAUSE THE BACKGROUND IS WHITE. WHITE IS A COLOR.

WHITE IS NOT BLACK. WHITE IS LIGHTER THAN GREEN.

THERE IS ALSO BRIGHT WHITE, DARK WHITE, OFF WHITE, ETC.

ETC.

SEO TODAY

THE GOAL OF SEO

• Organic traffic• Less paid spend• Sound platform• Engagement• Authority• Top brand

SEO AND DIGITAL MARKETING

Consumer• Personas

Platform• CMS• Technical SEO• Local SEO• UX

Cornerstone Content• On-page SEO• Local SEO

Offer• Consumer

Focused• Buying Process

Focused• Valuable to

Consumer

Content• On-page SEO• Local SEO

Amplification•PR•Social Media

SEO IS TECHNICAL

• Code• Titles• Descriptions• Headers• Sitemaps• Crawling

• Content• Speed• URLs• Mobile• Linking

SEO IS LOCAL

• Google My Business• Reviews, Reviews,

Reviews• Local on-page

optimization• Local directories• Link building• Local content

SEO IS USER EXPERIENCE

• Design• Navigation• Mobile

SEO IS CONTENT

• Blog• Infographics• Cornerstone• White Papers

• eBooks• Case Studies• Videos• Presentation

s

SEO IS PROMOTION

• Outreach– Similar

Content– Influence

rs– Resource

s

• SEM• Paid Social• Third Party

Sites• Snippets for

Sharing

SEO IS SOCIAL

• Facebook• Twitter• LinkedIn• Google+

• Pinterest• Instagram• Reddit• Snapchat

SEO IS MOBILE

• Over 50% local searches on-the-go

• More mobile searches than desktop

• Mobile intent of users?• Responsive not enough

SEO IS (STILL) LINK BUILDING

• Outreach• Directories• Sponsor• Badges

WHAT YOU CANDO TODAY

LOCAL SEOWHAT YOU CAN DO TODAY

• Google My Business (tie-in all Google business products)• Reviews, Reviews, Reviews (Google, Yelp, Facebook)• Local on-page optimization (map, address, phone, hours)• Local directories (top local directories)• Link building (partners, vendors, associations)

GENERAL SEOWHAT YOU CAN DO TODAY

• Focus on site speed (target < 2s)• Better link-building (PR and outreach)• Multiple channel presence (social, apps, directories)• Keep up with your Google Webmaster Tools (monthly)• More in-depth, niche articles (quality, valuable content)

Contact Us for a Free SEO Audit

Jeff LizikCxO, Director of Digital Marketingjlizik@c-leveled.comhttp://c-leveled.com