Shacaracorley imc mediaplan

Jared White’s Blameless Campaign

Shacara Corley

Jared WhiteWritten music for 10 years

•Has written over 50 songs

•shared the stage with national recording artist Tye Tribette, Lecrae, and Kirk Franklin

•Album ‘Blameless’ will debut February 2014

Executive Summary

Primary research has determined that Jared’s target audience is interactive on Facebook and twitter, and will engage with their friends on these websites. Jared’s target audience is technically advanced and make up for 83 percent of all social media users.

Primary Research

Current state

• Jared’s professional fan page received 81 likes in less than a month

• Jared has 1610 followers on his personal Facebook page and 440 followers on his personal Twitter page

Situation Analysis

Age: 26

Sex: Female

Location: Charleston, SCEducation: Bachelors degree in finance currently pursuing a masters Degree.Marital Status: singleIncome: 40,000Career: Brittney works in business finance.Interest :socializing with friends and family. Facebook posting pictures of her daily activities Brittany likes to listen to the radio

Buyer Persona/Target market

Strengths Weaknesses

SWOT Analysis

Opportunities Threats

1.Jared has 1610 followers Facebook and 440 followers on Twitter2. Jared has a positive reputation in the community. 3. Jared’s professional fan page received 81 likes in less than a month

1. No crisis management plan 2. There is a limited budget for and album release party, 3. Instruments and musicians are needed for an album release party

1. Create a crisis management plan 2. Use Facebook events, to obtain data on how many people are planning to attend the album release party.3. Use social media to increase knowledge around the campaign.4. use social media to interact with fans

1. Music piracy can prevent a ROI2. Competitors album being released at the same time3. Competitors events/local events around the same date.

• Social media events

• Flyers

• webinars/ Interview

• Print media articles

• Radio Promotion

Strategies and Tactics

• Color Scheme : Red, white and Yellow

Creative Sample

12 month media schedule

Media Schedule

Free Marketing Engagement on Facebook/twitter

BlogsSmore Flyer

Word of Mouth

Cost marketing100 print flyers 50.00

Advertisements on Facebook 150.00= 150.00

Budget