Sitecore & Microsoft Breakfast: Sitecore opening address

Welcome to our breakfast:‘The Future of Digital Retail’

Simon Etherington

MD, Sitecore UK

3

The customer experience is transforming business

89% of companies plan to compete primarily on the basis of the customer experience by 2016

By2020 customer experience will overtakeprice asthekeybrand differentiator

Gartner Forbes

The businesses that focus on delivering and executing customer experiences are the businesses that will winAccenture

Customer-centric companies are 60% more profitable compared to companies that aren’t customer focused

Deloitte

4

Simplistic view of Business

DECREASING COST

Bi-directional

Dataflow

INCREASING

REVENUE

5

Simplistic view of Business

DECREASING COSTINCREASING

REVENUE

ANALYTICS

6

CEM Tech Platform Evolution - Today

E-COMMERCE

SENTIMENT ANALYSIS

MOBILITY SERVER

SOCIAL MEDIA MGMT

PAYMENTS

CRM

WCM

PIM ECM

MARKETING

AUTOMATION

TRANSLATION SVCS

ERP SEARCH

EMAIL MGMT

DAM

Est. market size: $3.89 B

(MarketsandMarkets 2016)

7

CEM Tech Platform Evolution ~ 2020

E-COMMERCE

SENTIMENT ANALYSIS

MOBILITY SERVER

SOCIAL MEDIA MGMT

PAYMENTS

CRM

WCM

PIM ECM

ANALYTICS

MARKETING

AUTOMATION

TRANSLATION SVCS

ERP SEARCH

EMAIL MGMT

DAM

Est. market size: $8.25 B

by 2021

(MarketsandMarkets)

8

Ongoing battle for the heart of CEM ecosystem

E-COMMERCE

SENTIMENT ANALYSIS

MOBILITY SERVER

SOCIAL MEDIA MGMT

PAYMENTS

CRM

WCM

PIM ECM

ANALYTICS

MARKETING

AUTOMATION

TRANSLATION SVCS

ERP SEARCH

EMAIL MGMT

DA

M

9

CEM Tech Platform Evolution ~ 2020

E-COMMERCE

SENTIMENT ANALYSIS

MOBILITY SERVER

SOCIAL MEDIA MGMT

PAYMENTS

CRM

WCM

PIM ECM

ANALYTICS

MARKETING

AUTOMATION

TRANSLATION SVCS

ERP SEARCH

EMAIL MGMT

DAM

10

CEM Tech Platform Evolution ~ 2020

E-COMMERCE

SENTIMENT ANALYSIS

MOBILITY SERVER

SOCIAL MEDIA MGMT

PAYMENTS

CRM

WCM

PIM ECM

ANALYTICS

MARKETING

AUTOMATION

TRANSLATION SVCS

ERP SEARCH

EMAIL MGMT

DAM

11

Simplistic view of Business

DECREASING COSTINCREASING

REVENUE

Media-Saturn

Media-Saturn is Europe’s leading digital commerce company for consumer electronics and related services

• €21Bn• 1000 stores in 15

countries

If you would like to know more…

Phone: +44 (0)203 327 0630

Email: info-emea@sitecore.net