SMW Lagos - trendwatching.com deck for #SMWMarkRED

Top 5 African marketing trends

for 2015!

Social Media Week, February 2015, Lagos

Lola Pedro

Africa Regional Director, trendwatching.com

ABOUT US

Since 2002

250,000 free subscribers, 1,200 Premium clients

2,500 spotters in over 100 countries

WATCHING

TRENDS

TRENDS?

Not fashion

TRENDS, SMALL AND BIG

Macro Consumer Industry

CONSUMER

TRENDS

“We look for signals: things that

have ‘unlocked’ or newly serviced

an existing consumer need,

desire, want or value.”

BEST

PRACTICE

A curated snapshot...

1. NEW

AFRICAN

NARRATIVES

Africans today are forming new identities and tribes based on their own definitions, interests, passions, aspirations and lifestyle choices.

GUINNESS Beer brand's ad campaign highlights MADE OF BLACK movement

KENYA TOURIST

BOARD

#WhyILoveKenya social media campaign aims to revitalizeKenyan tourism industry

2. RANDOM

ACTS OF

KINDNESS

Why surprising and unpredictable acts of kindness will be one of the most effective ways to connect with Africans craving the human touch

BRANDHOUSE Traffic police reward sober drivers in South Africa

ROBERTSONS

SPICES

Food brand surprises budget airline passengers

3. BY-

PRODUCT

PRACTICES

Leveraging existing connections for alternative purposes.

AIISSEEE! Game show and interactiveplatform for couples tackleshealth issues in East Africa

EASY TAXI Taxi app's partnership with domestic care brand raises awareness of Ebola

4. REWARD

INC.

Brands are increasingly attracting and engaging new and existing customers with rewards for interacting with them.

MAGNUM Live Twitter auction promotesnew Magnum ice cream flavors

TUNISIE

TELECOM

Telecoms operator rewards beach cleaners with free wifi

5. UBITECH

The ever-greater pervasiveness of technology and why the offline world is adjusting to, mirroring and incorporating the online world

VIDA E CAFFÉ Coffee chain introduces AR-enabled cup sleeve

MELLOWCABS Electric pedicabs feature relevant geolocated promotions

COCA-COLA & BT GLOBAL

Free Wi-Fi internet access for impoverished communities via vending machines

THANK YOU!!!

For soft copies of this presentation, please email: lola@trendwatching.com