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Shift Your Marketing into Overdrive:
Maximizing Your Social ROI with Minimal Effort
• Marketing and Administrative for 15 years
• Work with teams all over the country managing their social media
• Love social media, especially LinkedIn
• Other services Admin Ease offers:
• social media training, support & management
• drip campaign creation• virtual assistant• blogging
About Kristy
1.Where to play2.Frequency3.Content4.Graphics5.Engagement6.Pay to Play7.Ads
Maximizing your social ROI
https://www.youtube.com/watch?v=jottDMuLesU
Where to play
Where to play• Twitter• 2nd largest B2B platform• 289 Million active users• Currently 140 characters per
post (Q2 will be 10K)• 500 Million tweets a day
(9,100 second)• Nearly equal gender
demographic• Top age demographic is 30-
40
Where to play• Facebook
• 1.6 Billion+ Active Users• 1 Million links are shared
every 20 minutes• 1 in 5 page views in the US
is on Facebook• 30% of users are age 25-34• 23% of users check in 5+
times a day• 2016 – year of video for
Where to play•LinkedIn
• Largest professional network
• 440+ Million members• Core users: ages 30-49,
well educated• 79% of users are male• Used in over 200
countries and in 20 languages
Success Workshop
Top strategies for paid and organic sides of LinkedIn
Tuesday, March 22nd in SLC
8am to 11:30am
2 ½ hours of content
1 hour workshop
REGISTER: bit.ly/LinkedInSuccessWorkshop
Other notable platforms• SnapChat
• 100 MM users• 9,000 snaps per second• 60% of users are
millennials• Pinterest
• 100 MM users• Buyable pins• 33% men
• Instagram• Fastest growing platform• 400 MM users• 90 MM photos posted a
day• 15x more engagement
than any other platform
Post as often as you have ENGAGING, ENTERTAINING, and
USEFUL content to share.
• Twitter – top brands post 5-10x a day• Facebook – 2-4x a day• LinkedIn – 1x a day (M-F)
Frequency
Content
•Content is King!•Encourage engagement•Needs to be valuable, relevant, and consistent
•Stagger posts across platforms•Hashtags
Content
• Twitter• Current events• Live Event feed• Re-tweet from
top followers• Use hashtags to
discover conversations, then offer your opinion
• Facebook• Keep it light and
fun• Use video• Memes• Behind the
scenes
• LinkedIn• Industry insights • Company news• LinkedIn Pulse
80% service / 20% sales
Graphics
• Images bring out emotion• Instant connection to people•Graphics tell their own story•Canva (Guy Kawasaki)
Engagement• “Content is King, but
ENGAGEMENT is Queen.” Mari Smith
• Response Time • Engage daily (respond, post,
ask questions, comment, like, etc.)
• Follow top contributors. Know what’s going on in your industry.
Pay to Play• Advertisers are shifting their marketing
budgets
Pay to Play
• Ads are prioritized• Facebook Ads
• Target based on behaviors, not just interests
• Upload email list• Demographic options are robust
Mobile• Mobile has become the PRIMARY
screen for social users• Mobile traffic took over desktop
traffic in US & Japan in 2015• 80% of internet users have a smart
phone• 14% of people won’t do business
with a company that doesn’t have a mobile site or app
• Bottom line: Mobile needs to be part of your strategy!
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