Sponsor Breakfast Presentation - eDataSource

New Product Launches and Paradigm

G.B. Heidarsson

Quick Introduction

• Most accurate competitive and inboxing data available

• 10 years of innovation in email and social media monitoring, competitive metrics and inbox delivery

• Largest and most comprehensive consumer monitoring of email available

Learn, Compare, Outperform

Find Opportunities

Target the email competition

• Anyone sending to over 10% of any list

What sets us apart

• Monitoring all 4• Un-recruited Panel• Immediate Real Time Data

• Full email imaging• Detailed analytics• Access to 26K brands• No restrictions or limitations

Continued Innovation

3 New Game Changers

Monitoring up to 70% of ISP’s

• Sampling from all 4 largest ISP’s accurately displays inbox performance and activity of the vast majority of B2C emails

Triggers and Micro-Segments

• Imaging of confirmation, triggered and targeted campaigns

• Imaging of broadcasted emails and all segments

Launch

es M

ay 1

9th

Focus Across Industries

• Financial Entities

• Rental Cars• Insurance• Travel• Etc.

21st Century Inbox Monitoring

• Launches in June• Intelligent Algorithm driven inbox

stats• Consumer monitored information

with integrated seed data for verification and enhancement

• Measured – not estimated

Inbox Delivery Detail

• Detailed delivery metrics by IP address broken down by domain

• See if anyone else is using your IP’s• Make perfect sense of your

deliverability

Thank you for listening

@heidarssongb@edatasource.com