Stop These Online Marketing Tactics

Stop These OnlineMarketing Tactics

1. Stop 'Gating' Your Content

Content marketing is a great way to build trust and authority asa brand and to get people engaging with you frequently. One of

the fastest ways to shoot yourself in the foot using contentmarketing is to put your content behind some sort of gate, like a

paywall or a login. Just because people like to read yourcontent doesn't mean they'll willingly hand over personal

information to do so.

2. Be careful not to disruptthe user experience.

Ask any internet user: nobody likes pop-ups or slide-outs, or anyother obtrusive advertisements because they get in the way ofyou doing what you're trying to do. While pop-ups and banner

ads can be effective to achieve certain conversions orengagements, don't overdo it.

3. Don't spam your followers.

Email marketing is a tactic used by many to send information tonumerous people at the same time. In order to maximize your

outreach, many businesses purchase email lists, and whilepotentially effective, can instead annoy your recipients. Work onbuilding an opt-in list that allows your subscribers to unsubscribewhenever they wish. A more responsive list, even if smaller, is

always better.