Strategies For Online Branding And Reputation Management

STRATEGIESFORONLINEBRANDING&REPUTATION

MANAGEMENT

PRESENTEDBY

FEMIFALODUN

Step1:ConductABrandReview

WHOAMI???

10FactorsAffecGngOnlineReputaGon

oneSearchEngineOpGmizaGon

(i)On-PageSEO•  HappeningonyourplaRorm•  PageGtles•  Sitestructure•  SitedescripGon•  Internallinks•  Keywords•  Images•  Tags•  Webmastertoolssubmissions

(ii)Off-PageSEO•  Happeningoutsideyourwebsite•  MarkeGng•  PR•  Publicity•  Backlinks•  Socialmedia•  ContentdistribuGon•  Referrals•  Influencers

75%ofSEOisoff-pageand25%ison-page-Hubspot

twoSocialFootprint

Socialmediaistoday’sWoMandaneffecGvenetworkingtool.Socialmediachannelsaresearchenginestoo!

•  Setupbrandedprofiles•  Wellwriaenbios

•  BeacGveandpublish•  BuildrelaGonships•  Relevantcontent

•  Connect,network,andengage

Whilesocialsharesmayormaynotaffectawebpage’sposiGoninsearchresults,

yoursocialprofilesdefinitelyinfluencethecontentofyoursearchresults.

TreatyourbiolikeabusinesscardorSEOcopy

threeForums,CommuniGes&Groups

•  Join&createprofiles•  Monitortrends&compeGGon•  ListeninonconversaGons

•  Contribute•  Addvaluetomembers•  Seedyourowncontent

fourDomains

•  Buy&Registerrelevantdomains

•  Acquireasmanyrelatedextensions

•  RedirectyettobedevelopeddomainstoyourexisGngsites

•  Manageandrenewthem

fiveOriginalContent

•  Create•  Publish•  Distribute•  Market

sixReviews&TesGmonials

•  PubliclyshareposiGvefeedback

•  ManagenegaGvereacGons

•  PublishposiGvemenGonsasnews

WHAT’SCOMMONTOALLTHESEWOMEN?

sevenAdvocates&Spokespeople

•  Founder/CEO•  Keystaff•  RelaGves•  Clients•  Advocates•  Ambassadors

Whoisspeakingforyou?TheirreputaGonisYOURreputaGon

VS

eightLocaGon,LocaGon,LocaGon

•  Offline:whatpartoftowncanyoubefound?

•  Online:whichwebsitesandplaRormsmenGonyou?

•  Ecosystems:WhydoTechstartupsthriveinSiliconValley

&Yaba?

nineMaintainingTheReputaGon

ManagementCycle

Listening Analysis

Engagement

useofmonitoringtools,stayingconnected

Response,contentmarkeGng,valuecreaGon.

honestreviewoftrendsandfeedback–posiGve,negaGveorneutral?

tenBrandConsistency

CoreelementsofbrandidenGty

Logo

ToneofVoice

Character

IllustraGons

Photography

TypographyColours

Guidelines

Slogan

THANKYOU