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AnalyticsAnalytics is the discovery and communication of meaningful
patterns in data. Especially valuable in areas rich with
recorded information, analytics relies on the simultaneous
application of statistics, computer programming and operations
research to quantify performance. Analytics often favors data
visualization to communicate insight. - Wikipedia www.baconcoach.com/learn
Web StatsRaw Data
No Benchmarks
Varies Based on Server
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Google Analytics
Consistant
More Data
Better Measurement
Lots of Options
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Audience OverviewSessions = Visits
Users = People
Session Duration = Time
Bounce Rate = 1 Page People Leave
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AveragesSessions - 300 per Month
Users = 250
Session Duration = 2-3 Min
Bounce Rate = 33%www.baconcoach.com/learn
OptionsAudience
Acquisition
Behavior
Conversions
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Geo - LocationDrill Down To Your State - Cities
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Mobile - View TechDesktop vs Mobile vs Tablet
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AcquisitionChannels
Referrals
AdWords
Social
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ChannelsHow Are People Ending Up On Your Website
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ReferralsFrom Where Are People Ending Up On Your
Website www.baconcoach.com/learn
SocialFrom Where Are People Ending Up On Your
Website www.baconcoach.com/learn
BehaviorBehavior Flow
Site Content
In Page Analytics
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Site ContentWhat Pages Get The Most Traffic?
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In Page AnalyticsWhat Pages Get The Most Traffic?
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What’s The Goal?Get People To Buy (Now or Later)
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The Traffic Myth• More Traffic = More
Business
• Truth
• Better Traffic = Better Business
• Right Traffic = Right Business
• Talk To And With Your Perfect Audience
• The Rest Is Distractionwww.baconcoach.com/learn
SEO Schemes• Be #1 On Google
• Truth
• It Does Not Matter
• You Control The Traffic
• Guide Your Audience
• Measure Results
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
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