The blueprint for world-class demand generation

Click here to see THE BLUEPRINTfor world-class Demand Generation.

DEMANDGENERATION

INFRASTRUCTURE

World-class Demand Generation relies on the perfect combination of Inbound Marketing, Content Marketing and Marketing Technology,

seamlessly integrated to move prospects from ‘Top of Funnel’ to sales ready leads.

What does world class look like, and how do the different components of Demand Generation fit together to generate leads and drive sales?

Your website is the central point of your user experience, supporting Content Marketing with a resource centre or knowledge base.

A blog or news area provides a source for social sharing. And landing pages support specific inbound activities.

Freely available content will attract people and provide organic reach.

By gating some content, you can collect user information in exchange for access.

This allows you to acquire contacts by converting unknown users to known contacts and storing them in your Marketing Automation Platform (or MAP).

Your MAP enables you to track users’ online behaviour or their “Digital Body Language”.

Social sharing broadens content reach, and other inbound tactics drive new customers to your site.

A client area integrated with your MAP increases customer insight.

Coordinated development of your website with your MAP and Inbound activities is the foundation for hard-working Demand Generation.

Coordinated analytics tracking provides detailed insight of top of the funnel activity.

Prospect data can be loaded and combined with acquired suspects for outbound communication and email nurturing.

Digital Body Language and contact profiling can be combined in Lead Qualification to identify hot leads…

which can be sent to your CRM system with a combined Lead Score.

Your sales team pick up the leads to drive opportunities and sales.

A digital body language view can be made available to support the conversation.

Contact, Account and Sales data in the CRM can be fed back into your MAP for closed loop reporting and real ROI.

Customer data also enables post-sale and cross-sell/up-sell communications.

The sales team can trigger targeted communications within the CRM system.

Dashboarding across your Demand Generation infrastructure provides the insight for long-term enhancement and improvement.

Download your blueprint for Demand Generation Infrastructure at LBDGA.com