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Marketing has changed and in a big way. It used to be that average was acceptable, expected. Now though it's a death sentence.
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The Changing World Of
Marketingand how it effects you
The Old Marketing LandscapeAverage Products Dominated The Market
Limited
Time Only
10%
More
Act Now
New &
Improved
BUY!!!BUY!!!BUY!!!BUY!!!
Now Nobody’s Listening
TO0 MUCH
NOISE!!!
The Landscape Has ChangedNobody Wants Average Anymore
Slice=$1Slice=$5
There’s no room for the $2.50 slice anymore!
Popular Pizza Downtowncase study
Sorry Average Pizza Guy!
“What does any
of this have to do with me?”
Does your resume look
like this?
So do all of these!
Pictured: Every HR Person in America
The Old Marketing LandscapeAverage Products Dominated The Market
Goal
Oriented
One Month
Internship
Proficient
in Office
Fast
Learner
I Bet His Resume Looks
Like That Too
The Landscape Has ChangedNobody Wants Average Anymore
Case Study
The Evolution Of
1956 19991978
Now with 13% improved suction!
(Still 100% boring)
These VaccumsDon’t Suck!
FORGET
THESE!!!!
LOOK AT
THIS!!!
Case Study
No Need For New OnesI Already Have These
They've really revitalized the headphone market. They've created
headphones people want to own.“
”
Look at the Sennheiser line. Here's a bunch ofwell-engineered headphones,but there's no lust there. They're just headphones.....
“
”
“
”
Beats have great design. Beats have a cool logo.Beats are well-made.
“For someone who wants to look cool,
THESE ARE A GREAT THING”
NOT THESE
DEFINITELY NOT THESEI literally
couldn’t be more boring
I’m Frickin’KOBE!
BUT THESE....THESE ARE COOL!
THE
LESSON
Forget The Forgettable
Focus On The Fringe
Targeted, Innovative, Remarkable
Products
Are The Only Ones That Get
Noticed
Thanks For Reading!
@JoeandTell
joe.gelman@me.com
Find Me Online
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