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How do you become an IT buyer’s top choice for tech gear? With so many choices in front of IT pros, how do you stand out from the rest? Spiceworks not only gives the opportunity to reach 5 million IT pros, we’ve got a top-notch team ready to connect you with them. We can help you create smart media strategies to win the minds (and wallets) of IT buyers!
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The IT Buyer's Path to Purchase s Grab your audience at every stage of the journey
#SpicySmarts
Create ads IT Buyers LOVE! Made Ya Look! Webinar (Dec. 2013)
• Be personal • Drive engagement • Solve problems, inspire • Brand for consistent feeling
• Buzzwords • Marketing jargon • Stuffy corporate
imagery • Too much copy • Hyperbole
Always Avoid
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Path to Purchase IT Decisions Maker’s (ITDM) buying process
Awareness
Scoping
Planning
Selecting
Implementing
#SpicySmarts
Awareness Identifying the Problem
Green Guy Patrick Rapid 7 (Security)
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Awareness Identifying the Problem
Green Guy Patrick Rapid 7 (Security)
#SpicySmarts
IT
Results Rapid 7’s awareness campaign rocked!
2.2x Ad Clicks
IT IT IT
IT
IT
IT IT IT IT
IT
IT +170%
Brand Mentions
3x Ad Clicks
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Scoping Researching the Solution
54K Monthly Views
#SpicySmarts
70% turn to videos for
research
Scoping (cont’d) Researching the Solution
Live Stream Show
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Planning Making the Vendor Short List
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Planning (cont’d) Nurturing the relationship
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Planning (cont’d) Nurturing the relationship
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Selecting Validation & Decision
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Selecting Validation & Decision
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Selecting Validation & Decision
6.58 hours
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IT Decision Maker & Green Guy on the SAME page with the product…
Selecting Validation and Decision
IT Fixer
IT Fixer
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… but now you gotta convince Mr. Money Bags
Selecting Validation and Decision
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Selecting Validation and Decision
176 cases
generated
#SpicySmarts
Path to Purchase IT Decisions Maker’s (ITDM) buying process
Awareness
Scoping
Planning
Selecting
Implementing
#SpicySmarts
Implementing Purchase and Installation
290K UPS devices managed
$140M Value of UPS
being managed
110K Companies
Integrated Campaigns Walking side by side on IT buyer’s path to purchase
#SpicySmarts
Awareness
Scoping
Planning
Selecting
Implementing
The IT Buyer's Path to Purchase s Grab your audience at every stage of the journey
#SpicySmarts
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