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The Marketers Desktop: Tools and Technologies
Originally Presented by David Gadarian at the Natick Microsoft Store for the
MetroWest Marketing Group MeetUp
1Gadarian Digital | www.gadarian.com
A few quick notes….
First – thanks for stopping by!
Second – while the presentation covers a ton of ground this is not the end all, be all.
Third – if you’d like, feel free to Tweet me @davidgadarian with some of your own “faves” and perhaps there will be a 2.0 for this presentation.
2Gadarian Digital | www.gadarian.com
The In Box
Google Apps for Business
4
http://www.google.com/intx/en/enterprise/apps/business/
Gadarian Digital | www.gadarian.com
The In Box
5
Rapporitve – a good service for Outlook was Xobni (inbox backwards…)
http://rapportive.com/
Gadarian Digital | www.gadarian.com
The In Box
• Boomerang “Let’s You Conquer Your InBox”
7
http://www.boomeranggmail.com/
Gadarian Digital | www.gadarian.com
Phone Solutions
• Skype…
8
http://www.skype.com/en/
Gadarian Digital | www.gadarian.com
Phone Solutions
• Phone strategies
– Scripts
– Messaging
– Headset / Sound Quality
– Professionalism
9Gadarian Digital | www.gadarian.com
Phone Solutions• Google Voice Mail – nothing quite as good as
getting emails with transcription…
10https://www.google.com/voice/
The Desk
• Standing Desk (not for everyone…)
11
http://www.gadarian.com/my-standing-desk/
The Desk
• A solid headset – I use a USB headset which works great.
14
•Read the reviews. •I have heard of people having issues with wireless headsets… •Make sure there is a mute button
Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers
• Instant Eyedropper
• http://instant-eyedropper.com/
15Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers
• Wonder Web Ware
• http://wonderwebware.com/
• No clue why I have this for free, but I do…
16Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers
• Pendule Chrome Extension
17
https://chrome.google.com/webstore/detail/pendule/gbkffbkamcejhkcaocmkdeiiccpmjfdi?hl=en
Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers• SnagIt (also have Jing for free, and Camtasia for higher end videos screen grabs)
18
http://www.techsmith.com/snagit.html
Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers
Element Inspectors –
• Firefox Version (for sure)
• Internet Explorer Version (not sure?)
20Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers
• Another way to play is to “view source” to see what sites are using, how they are built etc.
• Right click and then view source.
21Gadarian Digital | www.gadarian.com
Colors, Fonts and Grabbers
• Photo Shop by Adobe
• The Gimp Open Source
• Both do much of the same things. Get really good at using one of them…
22Gadarian Digital | www.gadarian.com
SocialHootSuite• Sprout Social. There are enterprise versions such as Involver, Buddy Media and
Wildfire… but they seem to get purchased…
23
https://hootsuite.com/
Gadarian Digital | www.gadarian.com
Social• Shortstack (Facebook App Building Platform
24
http://www.shortstack.com/
Gadarian Digital | www.gadarian.com
Social
• http://www.bing.com/social
Does great with both Twitter and Facebook!
25Gadarian Digital | www.gadarian.com
Newlsetter• MailChimp – great service, and for marketers, a great
communication company• Constant Contact (based here in Massachusetts)• Aweber
26
http://mailchimp.com/
Gadarian Digital | www.gadarian.com
Measurement
• Google Analytics
27
http://www.google.com/analytics/
Gadarian Digital | www.gadarian.com
Measurement
• Lucky Orange
• http://luckyorange.com/
29
Measurement• Bit.ly (a url shortener)
30
https://bitly.com/
Gadarian Digital | www.gadarian.com
Websites
• WordPress!!!
31
http://wordpress.org/
Gadarian Digital | www.gadarian.com
Websites
• Headway• Genesis, Thesis, Pagelines, Theme Forest…
32
http://headwaythemes.com/
Gadarian Digital | www.gadarian.com
Websites• Backup Buddy
33
http://ithemes.com/purchase/backupbuddy/
Gadarian Digital | www.gadarian.com
Websites
• FileZilla FTP
35
https://filezilla-project.org/
Gadarian Digital | www.gadarian.com
Websites• Dreamweaver by Adobe (or Kompozer if you
prefer an open source alternative)
36
http://www.adobe.com/products/dreamweaver.html
Gadarian Digital | www.gadarian.com
Websites
• Notepad ++ - free text editor
37
http://notepad-plus-plus.org/
Gadarian Digital | www.gadarian.com
Websites
• http://www.w3schools.com/
38Gadarian Digital | www.gadarian.com
Websites• Teach Yourself CSS in 10 Minutes (There are lots of books out there, and
there is even a new CSS standard – CSS3, but this book helped me immensely.)
39
http://www.maxdesign.com.au/book/
Gadarian Digital | www.gadarian.com
Diagram and Charts
• Lucid Chart – wire framing, charts, graphics
40
https://www.lucidchart.com/
Gadarian Digital | www.gadarian.com
41
http://headwaythemes.com/anatomy-of-a-blog-post/
I made this diagram using LucidChart!
Diagram and Charts
• Infographics – all the cool kids are making them…
– Piktochart
– http://create.visual.ly/
• Good to create, but also great resources to augment and validate your own ideas while using infographics created by others.
42Gadarian Digital | www.gadarian.com
Landing Pages
• https://www.optimizely.com/
• http://unbounce.com/
• http://www.leadpages.net/products/
• http://www.instapage.com/
• https://support.google.com/analytics/answer/1745147?hl=en
43Gadarian Digital | www.gadarian.com
PS – I am not an expert in lands pages… but there was a specific request for some landing page solutions in advance of the presentation.
Collaboration
• Dropbox
44
https://www.dropbox.com/home
Gadarian Digital | www.gadarian.com
Collaboration• Google Drive (have some nice sharing features but
there can be pushback if people are not already using Google… - every brand has its fans)
• MS Skydrive• Copy
45
http://www.google.com/drive/about.html
Gadarian Digital | www.gadarian.com
Management• Freshbooks
47
http://www.freshbooks.com/
Gadarian Digital | www.gadarian.com
Management• Evernote
49
http://evernote.com/
Gadarian Digital | www.gadarian.com
Management
• MS OneNote (not sure about 2013, but I find this program to be great.)
50Gadarian Digital | www.gadarian.com
Management
• (still looking for my Delicious replacement)
51Gadarian Digital | www.gadarian.com
Management• Zapier
53
https://zapier.com/
Gadarian Digital | www.gadarian.com
Quick note regarding Zapier – this is a service that I do not yet use, but do intend to bring into my mix for 2014.
What this software manages to do is quite amazing, groundbreaking and disruptive and I suspect this type of solutioning will quickly become a “must have” for most online marketers in the next 18 months.
Operating System
I follow the clients… and most of my clients use this…
54Gadarian Digital | www.gadarian.com
Operating System
I follow the clients… and most of my clients use this…
55
Google has some interesting alternative, but they are not nearly as robust, and they don’t work as well right now. That said Google is a fast moving company…
Gadarian Digital | www.gadarian.com
Accelerators
Time – make the most of it.
Spend some of it focused on professional development. Do this EVERY week
56Gadarian Digital | www.gadarian.com
Accelerators
Time – make the most of it.
Spend some of it mastering your own set of solutions to provide you with a good return over the lifetime usage of your solutions.
57Gadarian Digital | www.gadarian.com
Accelerators
• Search Engines – great information there for you to access – make the most of it!
58Gadarian Digital | www.gadarian.com
Accelerators
• YouTube – this is often under valued as a resources, but if you are looking for “how to’s” chances are someone somewhere has put up a video showing you…
59Gadarian Digital | www.gadarian.com
Reading List
• TechCruch
• Unbounce
• Copyblogger
• KISSmetrics blog http://blog.kissmetrics.com/
And this list could go on and on… just make sure you take the time to continually educate yourself
61Gadarian Digital | www.gadarian.com
David Gadarian
Company: Gadarian Digital
Website: www.gadarian.com
Twitter: https://twitter.com/davidgadarian
LinkedIn: http://www.linkedin.com/in/davidgadarian
Possibly my all time favorite photo not involving my family: http://legault.perso.sfr.fr/iss_atlantis_transit.html
62Gadarian Digital | www.gadarian.com
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