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Mobile RevolutionAre you on the guest list?
Matthew Donegan-RyanDirector of Mobile Strategy
Mobile Friendly• #
• @MatthewDR
• Follow the Golden Rule of Twitter
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
It’s an app attack!
2 Billion+smartphones/tablets
will be sold in 20147X
that’s the number of PCs expected
to be sold that year
has
65apps
installed127spends
minutes per day using apps
150times per day
checks their phone
The average smartphone user…
Source: Gartner
Global app usage grew
115%in 2013
70 billion iOS apps downloadedGartner estimates more than268 billion apps will be downloaded by 2017
0
10
20
30
40
50
60
70
80
2009 2010 2011 2012 2013 2014Dow
nlo
ads to D
ate
(B
illio
ns)
Checking email
Social networking
Navigation
Games
Videos / photos
Being productive is going mobile
Source: ShoreTelSky
People prefer mobile apps
Mobile apps Mobile web
vs.86% 14%Source: eMarketer
Nomophobia
58% of men have it
48% of women have it
Source: The Telegraph
noPhoneA technology-free alternative to constant hand-to-phone contact
Even though 95% of marketersuse smart devices
Mobile is still new
Everyone is using smart devices
And having more fun
Time on mobile has nearly surpassed TV
Source: Flurry, 2013
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
Money on my mind
Is a mobile app worth the cost?
Digital ads will overtake traditional in 2015
0
5
10
15
20
25
30
35
40
45
2011 2012 2013 2014 2015 2016Source: marketingcharts.com
TV
Digital
Radio / Outdoor
In-app sponsorships increase…
Brand awareness
Brand favorability
Purchase intent
…2x higher than general mobile advertising
Investing is valuable
Increase ROI
Leverage push
• Send timely and relevant notifications
• Keep them updated and informed
• Get them excited for activities
Expect no second chances
Gain more insight
Cut back on printing costs
Create a more sustainable event that engages attendees all year long
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
Nobody likes me
We want asocial experience
802 million daily active users
609 million are on mobile
218 million daily active users
161 million are on mobile
Share relevant content that’s unique to your experience
Be a part of the social conversation
Leverage mobile apps to create connections
Make your brand more popular
Follow
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
Go native or go home
“The biggest mistake we made as a company was betting too much on web (HTML5) as opposed to native.”
- Mark ZuckerbergCEO, Facebook
What’s the difference?
Native apps…
Live on user’s mobile device
Can work offline
Integrate with device features (camera, GPS, and contacts)
Provide a snappier user experience
Allow push notifications
The major players prefer native
Cvent has 200 app developers
1/3
Android
1/3
Apple
1/3
Web
The user experience is important
Better for security
Deliver a better performance on all devices
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
We’ve come a long way since Pong
Use gamification to drive interaction
IncentivizeYour app should be fun
EngageEncourage users to take action
RecognizeMake it memorable
RewardWe love to win!
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
Psychic powers
Future of
What was the first phone with iTunes
Is Google Glass a totally new innovation?
US smartphone adoption is faster than any other major technology shift
US smartphone adoption is faster than any other major technology shift
You can predict the future
Battery + LBS + Apps
‘Google Now’ at events
Deliver relevant content to your attendees
82% of people like reading content from brands when it’s relevant
Content Marketing
Association
Facial Recognition + Glass + AR
Never forget a name, instant connections, and context
Quantified Self + NLP + Big Data
Souped up speaker and exhibitor experiences
iBeacons + Data + Cloud + Apps
Collect and be notified by the data tailored to you, personalized
by your online history
94% of marketers surveyed stated that personalization is critical to current and future success
eConsultancy
But fewer than 15% of businesses implement personalization on mobile
eConsultancy
Use location and context to make things easier and better
Facebook, Google, Yelp, Instagram, Twitter, and other popular apps use location-enabled features to boost engagement
Business Insider
94% of smartphone owners search for local information
Business Insider
Why waste time searching?
Don’t advertizewith only proximity
Chapters
It’s an app attack! Money on my mind Nobody likes me
Go native or go home
We’ve come a long way since Pong
Psychic powers
1 2 3
4 5 6
Thank You!
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