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#123webinar
#123webinar
We drive revenue. Not just clicks and traffic.
SEM
SEO
Attribution
Display
Video
Content Creation
ROI Tracking
Social
Website Design
Conversion Optimization
/ About Webmarketing123
#123webinar
1. How can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123, tag your tweets with #123webinar, or type in the chat box.
Yes! We’ll email you a copy after the presentation.
FAQs
#123webinar
1 The Problem with Status Quo SEO SEO Moves Fast and Takes Revenue with It
2 The New Rules of SEO Upgrade Your Search Strategy for 2015
3 Live Q&A Ask Your Toughest SEO Questions
On the Agenda
#123webinar
Status quo SEO doesn’t cut it.
/ The Problem with Status Quo SEO
Yesterday’s search tactics are toast.
#123webinar
Status quo SEO doesn’t cut it.
/ The Problem with Status Quo SEO
May 20th
Panda 4.0 debuts.
August 20th
Authorship gets the ax.
July 24th
Pigeon came on the scene.
August 6th
Ranking boost to SSL websites.
June 12th
Payday Loan 3.0 rolls out.
All of this happened in the last 5 months!
September 25th
Panda 4.1 enters the scene.
#123webinar
/ The Problem with Status Quo SEO
SEO is worth the effort.
71% of business
purchases start with a search engine.
(Brafton)
57% of B2B marketers say SEO has the
biggest impact on lead gen.
(Mindjumpers)
15% lead-to-close
rate for SEO driven
Leads. (eConsultancy)
#123webinar
1 The Problem with Status Quo SEO SEO Moves Fast and Takes Revenue with It
2 The New Rules of SEO Upgrade Your Search Strategy for 2015
3 Live Q&A Ask Your Toughest SEO Questions
On the Agenda
#123webinar
/ The New Rules of SEO
Keep a clean link building strategy. 1
Brace yourselves. Penguin 3.0 is coming.
#123webinar
/ The New Rules of SEO
Keep a clean link building strategy. 1
“At its best, good link building is indistinguishable from good marketing.”
Cyrus Shepard Content Marketer, Moz
#123webinar
1 Keep a clean link building strategy.
/ The New Rules of SEO
2
3
Get a list of your inbound links from Google Webmaster Tools.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
Conduct a link profile audit to identify bad links.
1
4
Resubmit your site for Google reconsideration. 5
#123webinar
Optimize for Knowledge Graph. 2
/ The New Rules of SEO
This is how the Knowledge Graph explains the “Knowledge Graph.”
#123webinar
Optimize for Knowledge Graph. 2
/ The New Rules of SEO
Google is pushing KGO in anticipation of increased spoken search on mobile.
#123webinar
Optimize for Knowledge Graph. 2
/ The New Rules of SEO
Wikipedia
Freebase
Google+
Schema
These 4 elements make up the Knowledge Graph.
#123webinar
Build a proactive competitor strategy. 3
/ The New Rules of SEO
Jan Feb Mar Apr May Jun Jul Aug
Boun
ce R
ate
You The Other Guy
Find out what’s working & what’s not with new Google Benchmark reports.
#123webinar
Build a proactive competitor strategy. 3
/ The New Rules of SEO
Choose from 1,600 industries, 1,250 markets & 7 size buckets to measure performance across:
Channel Time Location Device
#123webinar
Stop ignoring social. 4
/ The New Rules of SEO
Social signals have the highest correlation with rising search rankings.
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
#123webinar
Stop ignoring social. 4
/ The New Rules of SEO
Strong social media activity influences overall domain performance:
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
2
3
Signals strong brand awareness.
Indicates new quality, content is added to the site.
Produces frequent direct traffic.
1
#123webinar
Tech performance matters. 5
/ The New Rules of SEO
Onpage tech is still a basic requirement for good search rankings:
Exceptional UX: Solid navigation and sitespeed across browsers and devices.
Employs meta data, schema, and rich snippets.
Site content is accessible to Google crawlers.
#123webinar
Tech performance matters. 5
/ The New Rules of SEO
Use responsinator.com to test cross-device performance.
Source: Moz, “The SEO of Responsive Web Design”
#123webinar
Tech performance matters. 5
/ The New Rules of SEO
Source: SmashingMagazine, “SEO for Responsive Websites”
Check load time for desktop and mobile with Google’s PageSpeed Insights.
The average load time of a domain in the top 30 is 1.27 seconds. Source: Searchmetrics
#123webinar
Tech performance matters. 5
/ The New Rules of SEO
Consider migrating your site to HTTPS/SSL.
#123webinar
Keywords are not everything. 6
Content is still king, but proving quality has changed.
/ The New Rules of SEO
Source: Searchmetrics: SEO Ranking Factors and Rank Correlations 2014 – Google U.S.
Snowboarding Resort
“best snowboarding resort”
“Shaun White”
“snowboarding trail conditions”
Holistic, relevant content trumps exact keyword presence.
Be sure to include rich media.
Word count matters!
#123webinar
/ The New Rules of SEO
2
3
1
4
5
The New Rules of SEO Recap Keep a squeaky clean link strategy.
Optimize your site for the Knowledge Graph.
Take social media strategy seriously.
Keep up with the growing list of onpage tech requirements.
6 Demonstrate quality with holistic, relevant content over exact keywords.
Use Google Benchmark analytics to pull ahead of the competition.
#123webinar
1 The Problem with Status Quo SEO SEO Moves Fast and Takes Revenue with It
2 The New Rules of SEO Upgrade Your Search Strategy for 2015
3 Live Q&A Ask Your Toughest SEO Questions
On the Agenda
#123webinar e: results@webmarketing123.com t: 800. 619. 1570
Let’s Talk!
Lauren Blecher, Webmarketing123 Marketing Manager
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