The power of content curation for inbound marketing

@marcfusekiImage: http://www.zerochan.net/281754

Inbound

Marketing:

The power of

Content

Curation

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“Outbound marketing

is inherently

obfuscated,

duplicitous

and full of shit ” Jeff RosenblumCEO, Questus

Outbound vs. Inbound

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Outbound vs. Inbound

Interruption Invitation

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Outbound vs. Inbound

Shout Converse

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Propaganda Value

http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-breaking-felix-baumgartners-world-record.html

Outbound vs. Inbound

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Paid Earned

Outbound vs. Inbound

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Outbound vs. Inbound

Ads

n/a

SEM

SMM

Buy lists

Cold calls

n/a

Posts

SEO

CM

Opt-in

Nurture

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Content vs. Inbound

Content

Social Media conversation

Blog posts & comments

White Papers

Webinars

Ebooks

…

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Inbound Content

Social Media conversation

Blog posts & comments

White Papers

Webinars

Ebooks

…Marketing Automation,Analytics, Landing PagesTechnical SEO, etc

Off-line events

Content vs. Inbound

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“Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot

“You wouldn’t be able to execute an Inbound marketing program without content marketing” - Mike Lieberman, CIS, Square2Marketing

“Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz

Content marketing

Inbound marketing

Content vs. Inbound

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Content is King!...

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Multimedia FrequentUsefulCommunity

… but a complex and expensive king

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HELP!!!

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Content is King & Curation is ROI

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What is Content Curation?

Find, enrich and share existing content.

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What is Content Curation?

Find, enrich and share existing content.aka:

Repurpose existing content within your editorial line

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Knowledge acquisition

Richer, more credible line

Brute force: ROI

“Size matter not!”

The Curation Force

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3000+Businesses

1,500,000Curators

130,000,000Cumulated Uniques

Scoop.it and Content Curation

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Curation vs. Creation: Credibility

Curation/Creation: x6

Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

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Curation vs. Creation: Credibility

Curation/Creation: x7Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

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Curation vs. Creation: ROI

Content Volume +450%

Traffic

+120%Engagement

+90%

Thought Leadership +80%Leads

+50%

Performance of Curation / Creation for 1 dollar spent

Soucre: http://business.scoop.it/content-curation-roi/

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Inbound Marketing with Curation: SMB Example

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Inbound Marketing with Curation: SMB Example

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Inbound Marketing with Curation: SMB Example

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Inbound Marketing with Curation: Non-Profit Example

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Inbound Marketing with Curation: Enterprise Example

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Inbound Marketing with Curation: Enterprise Example

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Inbound Marketing with Curation: Enterprise Example

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Inbound Marketing with Curation: Example

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Content Curation Delivers Traffic

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Content Curation Delivers Leads

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Inbound Marketing & Content Curation

Conclusion

Inbound rocks

Content reigns

Curation delivers

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Get started

Give it a try

Or get in touch:@scoopit

business@scoop.it

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