The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro

PRESENTED BY:

JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM JEFF@CEDARWATERS.COM

The Power of Facebook Ads

CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016

Who are you & why are you here?

● Add a note to chat in the sidebar about your background with Facebook and Marketing and what you are hoping to get out of our time together today

Amazon Gift Card Giveaway

I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)

Who am I?

Class Overview

● Types of Ads ● Targeting

Demographics, Interests & Behaviors

● Creating the Ads ● Reporting

Facebook Advertising Policies

https://www.facebook.com/policies/ads/#overview

You Need a Business Page

Types of Ads

Pixel Conversion

3 Steps to Any Ad

Audiences

Target Demographics

● Education (Level, Fields of Study, Schools, Years in School)

● Ethnic Affinity (African American, Asian American, Hispanic, etc.)

● Financial (Income and Net Worth) ● Generation (Baby Boomers, Generation X,

Millennials) ● Home (Ownership, Type, Household Composition)

Target Demographics Cont.

● Life Events (Anniversary, Away from…, Friends of, New Job, New Relationship, Engaged, Newlywed, Recently Moved)

● Parents (New Parents, Young Kids, Teenagers, Adult Children, Moms, Fit Moms, Green Moms… etc.)

● Politics (US) - (Likely to Engage, Self Reported) ● Relationship - (Interested in, Married, Single, etc.) ● Work - (Employers, Industry, Job Titles, Office

Types)

Target Interests

● Business & Industry ● Entertainment ● Family & Relationships ● Fitness & Wellness ● Food & Drink ● Hobbies & Activities ● Shopping & Fashion ● Sports & Outdoors ● Technology

Target Behaviors

● Automotive ● B2B ● Charitable Donations ● Digital Activities ● Expats ● Financial ● Job Role ● Media ● Mobile Device User ● Purchase Behavior

● Residential Profiles ● Seasonal & Events ● Travel

Target Connections

Set your Budget

Set your Schedule

Type of Ad (Point to Website)

Ad Content

20% Text Policy

https://www.facebook.com/policies/ads/#text_in_images

Reporting

Reporting Continued

Website Remarking

https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences

Questions

Getting Help From Here

Free Webinars- Meetups

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/

http://www.meetup.com/DFW-Online-WordPress-Users-Group/

Next Webinar: Conversions

● http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/events/228068124/

What Do you Want to Learn?

http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/messages/boards/thread/49563983

Leave us a Review

Amazon Gift Card Giveaway

I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)

Questions & Additional Support

Contact me for a Brainstorm Lunch! Jeff VanDrimmelen jeff@cedarwaters.com

The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro

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