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The promise of programmatic
How do I navigate this marketplace?
And what about “Programmatic TV”?
Talk to me about brand safety
So, what should I
take away from this
chat?
• Programmatic is no longer “emerging” – experts predict ~90% of all advertising will be programmatic within a decade
• Programmatic is precision at scale
• Programmatic enhances how we connect with our audiences & buying efficiencies and marketing effectiveness
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