The Ultimate Video Marketing Tool Box

Are  you  spending  hours  creating  marketing  campaigns  only  too  see  disappointing  

results?

It  happens  to  the  best  of  us...

If  you’re  not  using  video  marketing  to  boost  your  business’s  

engagement  and  sales,  you’re  already  behind  the  eight  ball…

Using  effective  video  marketing  strategies  online  is  considered  par  for  the  course  because  your  competition  is  already  benefiting  

from  this  valuable  tool.

That’s  why  you  need  leverage  from  the  best  video  marketing  tools  available  reduce  creation  time  and  produce  outstanding  

results!

So here’s  a  roundup  of  the  ultimate  video  marketing  tools  and  resources  that’ll  help  you  create  videos  in  less  time  that  produce  better  results.

1.  Google  Adwords  Keyword  Planner

The  Google  AdWords  Keyword  Planner  lets  you  search  for  new  keywords  and  use  historical  search  data  to  come  up  list  of  highly  searched  keywords.

This  free  tool  helps  you  find  the  keywords  that  your  customers  are  looking  for,  allowing  you  to  create  

video  marketing  content  that’s  timely  and  valuable!

2.  VideoCents

VideoCents  helps  you  find  hot  keywords  for  your  videos  and  shows  you  YouTube  video  data  

for  your  competition.

Use  this  tool  to  find  the  right  keywords  to  scale  your  channel.  You  get  to  access  search  volume  data  for  keywords  and  phrases  that  will  help  you  boost  your  channel’s  popularity.

3.  Keynote

Keynote  for  Mac  is  your  ultimate  

presentation  tool.

If  you’re  looking  to  use  a  presentation  in  your  marketing  

videos,  this  tool  provides  a  wealth  of  beautiful  presentations,  powerful  tools  and  dazzling  effects  that  you  can  use  to  bring  your  ideas  to  life.

Keynote  works  for  Mac  and  iOS  devices,  and  there’s  a  minimal  learning  curve  especially  if  you’re  already  good  with  Microsoft  PowerPoint.

4.  PowerPoint

Microsoft  Office  PowerPoint  is  an  alternative  tool  for  Keynote  for  Mac  (highlighted  in  the  

previous  slide).

Use  this  flexible  and  powerful  tool  to  create  dazzling  presentations.  You  get  to  access  and  leverage  dozens  of  

pre-­‐existing  styles  and  designs!

5.  PowToon

Animated  videos  are  150%  more  effective  than  

ordinary  marketing  videos!  

PowToon  is  your  ultimate  video  marketing  tool  for  

creating  beautiful  animated  videos.

This  video  tool  is  a  must-­‐have,  particularly  for  trainers  and  educators!

6.  Camtasia

Use  this  tool  to  create  screen  recorded  videos  in  

a  snap.

Camtasia  is  a  powerful,  easy-­‐to-­‐use  screen  recorder  for  PC  and  Mac  users  that  makes  it  easy  to  create  fantastic  videos  without  

having  to  be  a  video  pro.

Record  your  screen  actions  and  movements,  and  import  HD  video  from  cameras  and  other  sources.  Camtasia  is  cross  platform,  so  you  can  use  it  both  on  Windows  and  

Mac.

7.  ScreenFlow  5

ScreenFlow  is  an  incredible  video  marketing  tool  for  Mac  users  that  takes  screen  casting  

to  a  whole  new  level.  

ScreenFlow  not  only  lets  you  capture  high  quality  videos,  but  also  provides  you  with  an  easy-­‐to-­‐use  editing  interface.

You  can  use  a  number  of  motion,  editing  and  media  management  tools  that  make  screen  casting  a  

heck  of  a  lot  easier!

8.  ATR  2100

This  useful  audio  recording  tool  gives  you  an  extended,  smooth  response  

that’s  ideal  for  home  studio  recording,  podcasting,  voice  over,  on-­‐

stage  use,  and  field  recording.

a.  Neewer  Mic  Stand

Need a cool stand for your video marketing microphone? The

Neewer Arm Stand is your best bet.

This accessory is foldable, adjustable and convenient to carry. You can change the height or angle to capture your best

voice. It can be mounted on the announcers’ table with a Table mounting clamp that is included with the product.

9.  The  iPhone

The  iPhone  6  isn’t  just  bigger,  it  shoots  video  in  

1080HD  -­‐  which  means  you  get  amazing  video  quality.  

Some  of  the  most  popular  YouTube  marketing  videos  have  been  recorded  on  the  

iPhone.  

So  if  you  need  a  one-­‐in-­‐all  gadget  that’ll  help  you  

communicate  while  enabling  you  to  create  cool  videos,  

consider  getting  an  iPhone  6.

a.  Movo  PM10  Lapel  Mic

Using your iPhone to record your videos? This is your ideal

microphone tool.

The Movo PM10 Deluxe Lavalier is a condenser Microphone that

works with the iPhone, iPod Touch, iPad, Windows and

Android smartphones.

b.  Ampridge  Shotgun  Mic

Your in-built iPhone mic might not produce that ultimate voice you’re cultivating for your next

video!

This accessory increases the effective sensitivity you get with the default iPhone mic

and extending your recording range.

10.  Canon  EOS  DSLRs

Canon’s  innovative  technology,  brilliant  design  and  world-­‐class  

optics  can  help  you  create  studio-­‐quality  videos.

Whether  you’re  a  beginner  or  a  Pro  video  maker,  a  Canon  is  one  

of  the  most  effective  video  marketing  tools!

a.  Stony-­‐Edge  Lapel  Mic

An incredible sound quality Mic that works with all your camcorders and

HDSLR audio recording. It’s portable and top quality!

11.  Tripod

A  tripod  is  a  must-­‐have  tool  for  video  marketers.  Whether  you’re  using  a  tripod  for  your  mobile  phone  or  your  DSLR,  a  lightweight  and  compact  design  that  makes  it  possible  for  you  to  capture  steady  and  focused  footage.

12.  Wistia

Wistia  provides  professional  video  hosting  with  analytics  and  powerful  video  marketing  tools.

Think  of  Wistia  as  a  smaller  YouTube  that’s  dedicated  

specifically  for  business  use.

You  can  use  this  tool  to  generate  leads  get  intuitive  data  about  your  viewers.  

Email  collectors,  call-­‐to-­‐actions,  viewing  trends  and  heatmaps  -­‐  you  

have  all  the  tools  you  need  to  leverage  the  power  of  true  video  marketing.

13.  Vimeo

If  you  didn’t  watch  videos  on  YouTube,  you  probably  watched  them  on  Vimeo.

Vimeo  is  a  super  high  quality  video  hosting  platform  that  allows  you  to  upload  content,  share  it  with  the  world,  and  connect  with  your  audience.

14.  YouTube

YouTube  is  the  worlds  most  popular  video  search  engine  (and  it’s  the  #2  search  engine  in  the  world,  behind  Google).

Once  you’ve  made  that  perfect  video  that  you  know  will  appeal  to  your  audience,  YouTube  is  where  you  post  it.

You  can  cultivate  an  audience  in  the  millions,  and  make  a  serious  profit  on  YouTube.  

15.  YouTube  Analytics

YouTube  Analytics  is  an  incredible  video  marketing  tool  that  provides  a  wealth  of  data,  metrics  and  trends  on  how  your  content  is  doing  on  YouTube.

Leverage  these  video  marketing  tools  to  revamp  your  marketing  campaigns,  put  forward  your  best  content  and  make  sure  it’s  targeted  for  the  right  people.

This  ensures  your  business  gets  maximum  engagement  and  exposure  from  the  most  successful  type  of  advertising  

–  video  marketing.

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