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2014 is the year of content marketing, and brands are clamoring to get on the bandwagon. Shutterstock has been racing ahead into this space and having phenomenal success (check out our blog). Matthew Angorn, Shutterstock VP & Creative Director will not only pull back the curtain and reveal some of his company’s secrets to success, he will also guide you through creating your own campaign in a live hands-on workshop! So prepare to have fun, learn and be a little bit silly. This class is perfect for marketing and creative professionals looking to create work that will instantly connect with their target audience and showcase the power of their brands. Matthew will explain how to approach, create and measure the success of a content marketing campaign. Matthew has over 20 years experience creating content marketing for Warner Bros., American Greetings and Shutterstock.
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@mangorn#SMWShutter
Why Content MarketingStrategic PrinciplesShutterstock Highlights
Design Studio
Bridge Campaign — Print
l ve
Share your passion. With millions of brilliant, high-quality images, Shutterstock helps you realize your creative vision.
imagination on
what creatives can do
Passport: India Indian DreamArchan Nair www.archann.net
Passport: Ireland Fashion CollageVasare Narwww.vasare.co.uk
Passport: SwedenViking ShipNiklas Lundbergwww.diftype.com
Designer Passport
The Best Thing I Ever Created
David Allen Armin Vit John Meada
Rebel Wisdom: CreativeMornings Quotes as Inspirational Art
our obsessions
expl re
Oscar Pop! The 2013 Best Picture Nominees as Pop Art Posters
WarholJohnsHaring
Mod Men: The World of Mad Men Through a 21st-Century Lens
Game of Brands: Game of Thrones House as Modern Corporations
Shutterstock Tours: The 12 Districts of Panem
Power Couples : Classic Video Games Reimagined as Romance Novels
Why Content Marketing?
Brand awareness
Lead Generation
SEO
?
ADVERTISING
Approach
Brand Awareness
Establish that you exist Position your brand Tell your story
SEO Think holistically Be specific
Play nice with others
Lead Generation
Be helpful Inspire people Create opportunities
How to Measure
Brand Awareness
TrafficPick UpsSharing
Lead Generation
ViewsSign Ups
ConversionsAOV
SEO
Keyword RankingsReferring Domains
Understand your audience, focus on adding value first, and promoting your products and services second.
Be true to your brand, and don’t force it.
Speed Workshop
• Break up into teams
• Select your mystery product
• Define our product and target audience
• Collaborate with your team on creating a zeitgeist piece.
• Present your concept to the Class in 30 seconds.
• The winning team wins a free month subscription to shutterstock (and a banana).
Thank y u
To watch YOURSELF in this class,visit the Shutterstock blog!
shutterstock.com/blog
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