Time Out London - Commercial

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Keep Up, Join In, Time Out

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Our Story.From London’s iconicentertainment bible...10m audienceFounded in 1968 by Tony Elliot. Time Out is the iconic #1 trusted choice for consumers seeking inspiration and information relating to arts, entertainment and culture. Time Out magazine went free in September 2012. And with an audience of 10m, more people are using Time Out than ever before.

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To a dynamic, fast growing global brand.46 cities, 30 countries, 28 million users.Named International Consumer Magazine of the Year title at the Periodical Publishers Association Awards in 2010, 2011 and 2013.

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A provider of inspiration across platformsFor consumers, brands and businessesOnline. Magazine. Apps. Email and Daily Offers. The Time Out Card. Social Media - Facebook & Twitter. Live Events & Awards. Guides and Books.

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Launchingnew products, servicesand cities.Our roadmap is ambitious.New cities coming on stream. New Digital platform bringing new advertising opportunities. Personalisation of content to individual users. Global e commerce engine. Uniformity of brand delivery all markets.

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The ultimateinsider guide:Inspiring people tokeep up and join inwith what’s new andbest in the world’sgreatest cities.

London’s most widely read free magazine.52% of free mag readers have read Time Out in the last 6 months. Beating Shortlist and Stylist (35%) and Sport (25%).

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A trusted media brand with an audience of 10 million

Magazine readership 529,000 every week, 1.15m every month, 305,850 circulation.

Website: 6m unique users, 29m page views

Smartphone and tablet: 1m app downloads.

Blog: 1.1 million readers.

Facebook: 336,000 likes.

Twitter: 283,000 followers.

Email: 1,091,000 subscribers.

Source: NRS Jan-Dec 2013/ABC/Omniture Jan 2014

Our audience

Time Outvs FOMO.Fear Of Missing Out.Time Out’s fan base is united by that most modern of characteristics: FOMO. Fear Of Missing Out.A fear of being disconnected from what’s going on, what’s happening. A fear that the latest, coolest, best is passing them by. Consumers come toTime Out to satisfy their FOMO because they trust us to filter, curate and editorialise so that they find exactly what they want, how they want it and where they want.

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Social Adventurers.25 - 35. No kids.Earn £25 - 45k.Educated, mid-levelprofessional.High social media andmobile activity.Highly brand conscious.Out >3 times per week.

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Cultural Explorers..30’s - 40’s.Some with kids.Earn £40 - 100k+Discerning, educated,mid/senior professional.High culturalconsumption.

They’re in the mood to consume.77% of Time Outreaders have acted as a direct result of reading the magazine.Actively looking for inspiration, information and recommendation about how to spend their timeand money. And acting on it!

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We help themto decide howto spend theirfree time...and money.

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