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Work Smarter with SEOTime Saving Tips to Drive More Sales
Katie Syk
SEO Team Lead
Meet Your Hosts
#SEOtimetips
SEO SpecialistAdrianne Beutnagel
SEO Team Lead
• SEO Factors• On-page SEO• Off-page SEO• Violations to Avoid
• Time Saving Strategies• Weekly SEO Timelines
Today’s Agenda
#SEOtimetips
• SEO: search engine optimization
• Search engines
• Users
• Three important concepts
Main Players in SEO
#SEOtimetips
Reminder: please send in questions
at any time!
On-Page SEOBehind the Scenes Variables
• Keyword-rich
• Most important on-page SEO factor
On-Page SEO –– Title Tags• Keyword selection
• What are users searching for?• Competitor research
#SEOtimetips
On-Page SEO –– Meta Description
• Elevator pitch for your page
• A couple of sentences long
• Include a call to action• Your chance to stand out
#SEOtimetips
On-Page SEOContent Visible on the
Page
• Content that appears on the page
• General description
• The page contents
• Your business
• Usually 150 - 250 words
• Weave keywords into the content
On-Page Content
#SEOtimetips
• The main gateways where users enter your site
• Home page
• Category pages
• Even some popular products
• Example: Floor lamps landing page
On-Page Content -- Landing Pages
#SEOtimetips
• Headline for your page
• Better understanding of your page’s relevancy
• Can be easily coded into a page
• Learn more here
On-Page Content -- H1s
#SEOtimetips
• Encourage users to take action (like a purchase!)
• Users can easily navigate to where they can take that action
On-Page Content -- Calls to Action
#SEOtimetips
• Descriptions that answer questions• Paragraphs vs. bullets
• Unique to your website
On-Page Content -- Product Pages
#SEOtimetips
• Example of a page with short, bulleted description
• Length depends on what your customers need!
• Avoid manufacturer descriptions• Reviews
On-Page Content -- Product Pages
#SEOtimetips
On-Page SEOUser Experience
• 15% of online orders were made on mobile phones – Q3 2015
• Responsive sites: adapt to your screen size
• Volusion offers free responsive templates
User Experience -- Mobile Friendly
#SEOtimetips
• Important to have clear, logical navigation structure
• Helps users & search engines understand your site
• Bots can more easily crawl
• Sitelinks
User Experience -- Navigation
#SEOtimetips
• Be careful for “shop” categories
User Experience -- Navigation
#SEOtimetips
On-Page SEOTips and Takeaways
Don’t forget to send any questions you have!
• Prioritize landing pages
• Create unique product descriptions
• Use a responsive template• Volusion has free & paid
options
• Ensure your navigation makes sense
On-Page Tips & Takeaways
#SEOtimetips
Off-Page SEONetwork with Other Sites
Don’t forget to send any questions you have!
• Any type of content that you will create• On page content• Blogs• Videos• Social media
• Take the time to plan a content strategy
Off-Page SEO - Content Strategy
#SEOtimetips#SEOtimetips
• Include all the content you want to produce
• Will help you stay on track when business is booming
• Example: March Madness
• Insert content calendar example, which we are getting from the team (possibly)
Off-Page SEO - Content Calendar
#SEOtimetips
• Choose your platform(s)• Where are your customers?
• Competitor research
• Where are your competitors?
• Look at what they’re doing
• Test out different types of posts
• Diversify!
Off-Page SEO - Social Media
#SEOtimetips
• Engage with your customers• Questions• Complaints
Off-Page SEO -- Social Media
#SEOtimetips
Reminder: please send in questions
at any time!
• YouTube is a search engine too!
• What do your customers need?
• Utilize every available field within YouTube
Off-Page SEO -- Video Optimization
#SEOtimetips
• Embed the video on your site
• Increases user time on site
• Transcribing: additional content
• Great way to get people talking about your products
Off-Page SEO -- Video Optimization
#SEOtimetips
• Create linkable content• Answer customer’s questions• Example: shoe sizing• Address every part of the sales
funnel
• Attend conferences and trade shows• Authority & Credibility• Be the expert!
Off-Page SEO -- Link Building
#SEOtimetips
• Industry influencers• People who run active blogs• Lots of followers• Interests related to your products
• Reach Out!• Are they willing to review?• Offer their following a discount
• Continue to Network• Keep up those relationships
Off-Page SEO -- Link Building
#SEOtimetips
• Local SEO• For brick & mortars
• Keep up with local events• Celebrations• Charitable events• Community outreach
• Include locations on your site• Separate page for each
location
Off-Page SEO -- Link Building
#SEOtimetips
Off-Page SEOTips and Takeaways
Don’t forget to send any questions you have!
• Create a content calendar
• Write down short term, attainable goals
• Spend time on social media and link building efforts
Off-Page SEO --Tips & Takeaways
#SEOtimetips
Reminder: please send in questions
at any time!
SEO Pro TipsViolations to Avoid
Don’t forget to send any questions you have!
• Keyword stuffing: filling your content with tons of keywords
• Content is less readable & less user friendly
• Your site appears lower quality
• Search engines don’t want to be manipulated
Violation: Keyword Stuffing
#SEOtimetips
• Will make your site look untrustworthy
• Links should be earned, not bought
• Easy for search engines to spot
Violation: Paying for Links
#SEOtimetips
• Too little content on your site
• Both search engines & users need high quality, descriptive content
Violation: Thin Content
#SEOtimetips
SEO Pro TipsTimelines and Schedules
Don’t forget to send any questions you have!
• Google Analytics• DIY in Volusion
• Take care of settings - SEO Bootcamp
• Set up social media profiles
First Things First...
Reminder: please send in questions
at any time!
#SEOtimetips
• One Hour: Optimize One Page
• Thirty Minutes: Social Media
• Thirty Minutes: Reach Out
SEO Timeline: 2 Hours per Week
#SEOtimetips
• Two Hours: Optimize Two Pages
• One Hour: Social Media
• Thirty Minutes: Read Up
• Thirty Minutes: Reach Out
• One Hour: Additional Content Creation
SEO Timeline: 5 Hours per Week
#SEOtimetips
• SEO is ongoing! So make it a part of your routine.
• Regardless of how much time you have, you can fit SEO improvements into your weekly schedule
In Conclusion...
#SEOtimetips
• Free setup on 6-month commitment or 3-month prepaid plan
• Contact us to learn more(877) 591-7006
SEO Promotions!
#SEOtimetips
Thank You!Any Questions?
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