Today's Consumer Shopping Behavior

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TODAY’S CONSUMER SHOPPING BEHAVIORA PRACTICAL GUIDE FOR SMALL BUSINESS OWNERS

In today’s digital age, shoppers often use 10 or more different sources of information to compare businesses and influence their purchase decision. By understanding the consumer shopping behavior, you can get more customers in more places.

BIG BUSINESS MARKETING. SMALL BUSINESS BUDGET.BIG BUSINESS MARKETING. SMALL BUSINESS BUDGET.DataSphere is the driving force behind the marketing success and growth of over 20,000 local businesses across the US. Start targeting consumers near you in 1 week or less on mobile and web. Visit www.DataSphere.com for information about all-inclusive marketing packages.

SourcesComscore | Digiday | eMarketer | Google | LionBridge | RetailMeNot | Reuters | Search Engine Watch | TSYS | USPS | VideoBrewery

MOBILE BANNER AD

4 out of 5 consumers use smartphones to shop

89% of smartphone users notice mobile ads

COUPONS VIDEO

92% of consumers use coupons

64% make a purchase based on a special offer

90% of consumers find video helpful in making buying decisions

Consumers remember 50% more from video than from text

Greater chance of your video-enabled site appearing on the first page of Google

FACEBOOK RETARGETING

90% of consumers leave a website without taking action. Retargeting displays your ad on Facebook to

consumers who previously clicked on your ad or website.

RETARGETING ADS ON FACEBOOK

1 out of 3 Retargeted customers are 10x more likely to click on your ad

STEP 3: REMINDSometimes customers find your business and like what they see, but something gets in the way and they leave your website before taking action.

Americans visit Facebook every day

STEP 2: CONVERTAfter consumers discover you, they decide whether or not to do business with you. The tools below give you the edge over your competitors and help you earn their business.

MOBILE WEBSITE

94% of consumers use smartphones to search for local information

90% take action as a result

61% of visitors will leave a site if it doesn’t have a good mobile experience

ON AVERAGE, CONSUMERS SPEND 83% MORE WHEN SHOPPING WITH COUPONS

53X

STEP 1: DISCOVERConsumers discover new businesses in a variety of different ways, both online and mobile.

Consumers usually need to see a brand at least 3 times before making a purchaseConsumers usually need to see a brand at least 3 times before making a purchase

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TODAY’S CONSUMER SHOPPING BEHAVIOR

Easy navigation

Fast load times

Quick access to information

Big buttons & text

77% OF CUSTOMERS CALL A BUSINESS AFTER SEARCHING ON THEIR SMARTPHONE

4 MOBILE WEBSITE ESSENTIALS

BANNER AD

Consumers who see your banner ads are...

144% more likely to Google your business

3x more likely to click on your search results

Search

YOUTUBE ADS

YouTube reaches…

128M AMERICANS EVERY MONTH

NUMBER 2 SEARCH ENGINE BEHIND GOOGLE