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TRADE MARK LEO BURNETT AZERBAIJAN PAGE 1
TRADE MARK LEO BURNETT AZERBAIJAN
"Trade Mark Leo Burnett Azerbaijan" is a full service advertising agency, representing Leo Burnett Worldwide in Azerbaijan. LEO BURNETT WORLDWIDE is one of the world’s
largest agency networks — a HumanKind communications company with a singular approach: it places a brand’s purpose at the heart of its communications to truly
connect with people. Leo Burnett works with some of the world’s most valuable and respected brands; and presented in 85 countries with over 9,000 employees
worldwide.
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Leo Burnett Worldwide, Inc., is an American globally active advertising company, founded in 1935 in Chicago by Leo Burnett is one of the largest agency networks with
104 offices and 9,000+ employees.
Leo Burnett (October 21, 1891 - June 7, 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
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TRADE MARK LEO BURNETT AZERBAIJAN
MULTINATIONAL CLIENTS
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TRADE MARK LEO BURNETT AZERBAIJAN
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TRADE MARK LEO BURNETT AZERBAIJAN
WORLD MAP Leo Burnett Worldwide
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Offices Worldwide
Insert Info
Trade Mark Leo Burnett Azerbaijan
85Countries70
HEAD OFFICE 9k + Employees
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DURING 2006-2014, THE NUMBER OF COMPANIES, THE TYPE OF ACTIVITY WHICH IS THE ADVERTISING SERVICE, INCREASED BY 22.45%.
TRADE MARK LEO BURNETT AZERBAIJAN
TRENDS OCCURRING AT THE LOCAL ADVERTISING MARKET:
Consumers are beginning to
actively defend against excessive
aggressive information flow.
Growth in the number of advertising
agencies is an indication of
increasing the local advertising market.
Advertising platform in the
and digital communi-
cation
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GROWTH IN THE NUMBER OF ADVERTISING
AGENCIES
CHANGES IN CONSUMER BEHAVIOR
DEVELOPMENT OF NEW PLATFORMS
TRADE MARK LEO BURNETT AZERBAIJAN
KEY STRATEGIC PARTNERSHIP
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Media & ATL strategy planning
TRADE MARK LEO BURNETT AZERBAIJAN
STRUCTURE OF ADVERTISING AGENCY
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MARKETING CLIENT SERVICE ADMINISTRATIVECREATIVE AND DIGITAL
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SERVICE CATEGORIES
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Analysis Analysis and evaluation, Pursued advertising campaign, its effectiveness
Financial analysis budget studying media planning and buying
Production Production and print
of end product
Development Creative and ideological development of the
project advertising company
Support customer support
database, CRM, HR
Research Market research and marketing of segments, and the overall situation in the market.
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Development and establishment of the proposed product or service
Original creative approach to advertising tasks
Planning of advertising campaigns that best suit the client's budget
Organization of press conferences, presentations and other events of public relations;
Participation of highly qualified personnel at every stage of the campaign.
Production of any advertising equipment for projects
Make acts, not ads
TRADE MARK LEO BURNETT AZERBAIJAN
COMPANY ACTIVITY DESCRIPTION
«Trade Mark Leo Burnett Azerbaijan» advertising agency offers to Clients professional development of various advertising output and in rendering of advertising services.
o Thorough development and creation of offered product or service
o Original creative approach to solving of advertising tasks
o The organization of press conferences and other public relations events
o Production of any advertising equipment for projects
o Highly qualified staff
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TRADE MARK LEO BURNETT AZERBAIJAN
OUR SERVICES
« Integrated marketing campaigns « Creative strategy and design « Marketing research « Brand building « BTL & Promotion « Event management « Communication strategy & planning
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TRADE MARK LEO BURNETT AZERBAIJAN
OUR SERVICES
We do not do the work which gives no profit to our partners. So, marketing analysis is a basis to any our idea. All advertising campaigns created in our agency are logical and consecutive and are followed by the next one. Taking into consideration our local market, with such approach we dispose our partners to long-term cooperation with us.As you have noticed, we don’t have clients, - we have partners. And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements.
o Conducting researcho Concept development o Communication plans and strategy o Media planning, ATL. o Web development, optimization and promotiono Conducting integrated marketing communications IMCo Branding & corporate identity o 360 advertising support an consultancy
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TRADE MARK LEO BURNETT AZERBAIJAN
OUR TALENTED TEAM
ANNA ALIYEVAOFFICE MANAGER
We rely on each member of our team. This ensures us to get the best results by having the right team on board.
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TRADE MARK LEO BURNETT AZERBAIJAN
OUR TALENTED TEAM
ABBAS FATULLAYEV
JEYHUN GULIYEV
ORKHAN RZAYEV
ARAZ NAGHIBAYLI
General Director CFO Creative DirectorFounder
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TRADE MARK LEO BURNETT AZERBAIJAN
OUR TALENTED TEAM
ORKHAN MAMMADOV
ELNARA AGAYEVA
AYTEN ZEYNALOVA
ALEX GRAUDINS
Art Director Account Director Project DirectorStrategy Development
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SAMIRA FARAJOVA
SABINA FATULLAYEVA
HALIMA ALASGAROVA
ANNA ALIYEVA
DIGITAL MANAGER PR MANAGER IllustratorOffice Manager
TRADE MARK LEO BURNETT AZERBAIJAN
And we offer the best and effective solutions for them. Wide experience and great team allow us to make such statements.
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WE DON’T HAVE CLIENTS — WE HAVE PARTNERS.
ELNARA AGAYEVAHEAD ACCOUNT / CS
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4Ps OF INTEGRATED COMMUNICATION
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People Participation Populism
Strategy Execution
Purpose
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MAIN CASES
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OUR CLIENTS
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Samsung / Mobile & electronics
As new top smartphone models S6 | S6 edge were introduced worldwide in March 2015, we created and executed the launch campaign for Azerbaijan market.
TRADE MARK LEO BURNETT AZERBAIJAN
AGBank / Corporate Banking
As a launch of bank’s new taxit card, we have developed the creative concept and communication channels. Providing Digital, SMM, Production & Creative services.
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TRADE MARK LEO BURNETT AZERBAIJAN
Dalgidj / Oil & Gas
Dalgidj is an official supplier of BP for ROV diving. To commemorate the jubilee of company, we provided the 360 service with event marketing.
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TRADE MARK LEO BURNETT AZERBAIJAN
Anzu / Retail wear
A full service project for the launch of Luxury wear boutique. Branding, Digital, Creative.
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TRADE MARK LEO BURNETT AZERBAIJAN
Azpetrol / Service
We have developed a creative concept for 2 campaigns and one social projet with integrated BTL and call-to-action engagement.
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TRADE MARK LEO BURNETT AZERBAIJAN
DeCamie / Retail wear
A-class luxury wear boutique, we have developed the creative concept, TOV, and delivered the 360 service in promotion.
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TRADE MARK LEO BURNETT AZERBAIJAN
Ideal / Retail Parfumerie
We have developed the creative concept based on 5 main sences, using a lenticular print technology.
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TRADE MARK LEO BURNETT AZERBAIJAN
Various Projects
MST, NatGeo, Baku Jazz festival, Social Campaign, Khan and number of other works.
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“Trade Mark” has been awarded for silver award in Social Advertisement at “Red Jolbors Fest 14” International Asia & CIS
http://www.jolbors.com/applications/preview/619/
AWARD
Regardless of the level of education, social status and wealth of many families caught in this situation, their problems relate to society as a whole. Selective abortion - a negative trend of the world, where there is a division of people by gender. Unfortunately, Azerbaijan is among the top five countries in the number of selective abortions in the world.
"Words of mothers" (in Azeri. Word "proverbs" is literally translated as "word of the fathers” “Proverbs“) with such shocking social message, as - child becomes a victim of the fact of “parents” decisions.
TRADE MARK LEO BURNETT AZERBAIJAN
SUMMARY ”CREATIVITY RATING 2014" in Central Asia and Azerbaijan
We became NUMBER ONE Creative agency in Azerbaijan, based on summary report.
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TRADE MARK LEO BURNETT AZERBAIJAN
BUSINESS PARTNERS
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Starcom– Worldwide Media Network Saffron – International branding consultancy and brand awareness agency.
Keen and Able – Design and identity agency. London, UK.
Friendly Production – Indoor and Outdoor equipment and tech. solutions company. Moscow, Russia.
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Thanking for attention
AF Business HouseNizami str. 203 B,Baku, Azerbaijan
+994 12 493 31 90
office@tma.azwww.tma.az
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