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How to Create Effective Ads on Facebook. What are the different types of Ads that one can create on Facebook. Explain each of these types with examples and what their purposes are. How can one micro-target audience.
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NIRANJANI MOHANhttps://www.linkedin.com/pub/niranjani-mohan/95/95/717
ASHWINKUMAR Vhttps://www.linkedin.com/pub/ashwinkumar-v/95/160/a14
ARVIND JAYARAMANhttp://in.linkedin.com/pub/arvind-jayaraman/a6/348/66/
VIVEK YEGAPPAN Vhttps://www.linkedin.com/pub/vivek-yegappan/a6/349/ba2
AKASH MANIhttps://www.linkedin.com/pub/akash-mani/63/317/9b9
KRISHNAN Phttps://www.linkedin.com/pub/krishnan-padmanabhan/4a/a96/418
Micro Targeting for PUTAO the mass page:
Choose preferred location
Choose the basic demographic requirements like age, gender, etc.
India
Chennai
18 35
Choose education and work details
RESULTS!
BINGO! The page appears on the newsfeed of the target audience
FACTORS TAKEN INTO
CONSIDERATION
Current Facebook Presence
The Niche Market
Type of Product
Time Window
Website Traffic
Create the AD and choose the Audience for the AD and suitably allocate the Budget along with
Duration of AD
Automatic Optimization of AD to reach people who are likely to be interested in watching the AD
Facebook bids on the company’s behalf o reach the audience and make it as effectively as
possible
The AD will be running till the end date of the Time window is reached or their budget gets
exhausted (whichever comes first)
Companies can change their Ads if they are not performing well or increase the budget allocated
on a particular AD if the AD performs well.
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