Using Social Media to Deliver Unique Experiences

Using Social Media to deliver unique live experiences

Social Streaming

Live Social streaming

Three pieces of conventional wisdom

It is hard to get an audience to watch a live

webcast

Core follow you alreadySoft attracted by friendsSuper soft attracted by friends and short form

-15 0 10 20 30 40 50 60 700

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

Viewership Clips

Viewers over time

Webcast beginsCore audience

1/3 of webcastSoft audience Webcast ends

Audiences aren’t interested in long form content

Average viewing time of over 60% of total webcast

Social streaming audiences

Audiences number in the 10,000s or 100,000s

Thousands of share and comments

Clips add at least 10x more to the audience

Social streaming audiences

In built call to action helps convert super soft to soft or even core audience

Clips have obvious potential to go viral

Social Media reporting of events is Dull!

Live Social Event streams

Live Social Event streams

In conclusion

Jake WardEmail jake@groovygecko.comMobile 07949 074 870Phone 0207 2400 900