Using Social Media to Drive Revenue

WWW.BUZZSHIFT.COM

@MARK_BARRERAOF

@BUZZSHIFT

Using Social Media toIncrease Your Bottom Line

1

WWW.BUZZSHIFT.COM

Who Uses Social Networks?

Pew Internet Study December 2013

For adults 18+:71% use Facebook21% use Pinterest22% use LinkedIn18% use Twitter17% use Instagram

WWW.BUZZSHIFT.COM

The Customer Journey to Online Purchase

http://bit.ly/digitalcustomer

WWW.BUZZSHIFT.COM

Digital Interactions Matter

http://bit.ly/digitalcustomer

WWW.BUZZSHIFT.COM

Social Interaction Leads to Higher AOV

http://bit.ly/digitalcustomer

WWW.BUZZSHIFT.COM

How to Use Socialto Support Ecommerce

• BUILD AWARENESS• DRIVE CONVERSATIONS• IMPROVE CUSTOMER LOYALTY• SOCIAL LISTENING

@mark_barrera

WWW.BUZZSHIFT.COM

Facebook for Awareness

@mark_barrera

WWW.BUZZSHIFT.COM

Facebook for Brand Loyalty

• $500 for 14,000 video views• $0.04 Cost per View

• Over 200,000 people reached• 714% increase in reach

due to paid promotion

@mark_barrera

WWW.BUZZSHIFT.COM

Starting Facebook Conversations

• Tag Your Content to Know What Works• Memes• Branded• Curated• Etc

• We use PointBurst for content tagging

• Know What Your Customer’s Interests Are• http://bit.ly/digitalcustomer

• Be Culturally Relevant

@mark_barrera

WWW.BUZZSHIFT.COM

Instagram for Ecommerce

Like2Buy from Curalate

WWW.BUZZSHIFT.COM

Offline to Online Social Activation & Awareness

#actiontag by Chirpify

WWW.BUZZSHIFT.COM

Offline to Online Social Activation & Awareness

@mark_barrera

• Build Social into everything you do• An event that has 500 people can reach 10

times more people when there is a social call to action.

WWW.BUZZSHIFT.COM

#AmazonCart #AmazonWishList

WWW.BUZZSHIFT.COM

Use Social to Drive Action

WWW.BUZZSHIFT.COM

Summary

• Social is a Sales Support Mechanism Used For:• Building Awareness• Driving Conversations• Improving Customer Loyalty• Listening for Business Insights

@mark_barrera of @buzzshift