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Video is the most talked about tool to boost your business. Yet how does one get started? Can you do it yourself or should you hire a professional? This workshop will answer these questions and more about how to use video to grow your business: Video • Where to start with Video • Low, Moderate and Professional Cost Structures • Where to Post Video • What to say in your video • Types of Videos • Tools for Video Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on the facility of Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
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By J.R. Atkins, MBA
Author, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
Using Video to
Grow your Business
Workshop AgendaI. Social Media Foundation
II. Video for Business
Exercises
III. Final Q&A and Resources
Social Media Foundation
3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get
Perspective
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
Video Agenda
Why is video so important
Where is video used
3 Methods to creating video
What to & show in your video
Cost
Video for Business
Why is Video so Important
Next best thing to being there
Once we meet, they buy
Visual Society
1 min, vs longer
Where to use video
Google +
YouTube
Vimeo
Snapchat
Websites
3 Methods to Creating Video
Self Made – Phone or Camera, no or little editing
Semi Professional – Camera, Mic, Lights, Green Screen,
editing
Professional – Multi Camera, Multiple Lights, Multiple
Mics & Recorder, Green Screen, Lots of editing, an eye
for Film, Experience
Video Equipment
Cell phone
Small HD Handheld such as a Go Pro
SLR – Single Lens Reflex (like 35mm)
Professional Grade Cameras
Next: 4K Cameras
Related Video Equipment
Additional Cameras
Green Screen
Lights
Microphones
Audio Recorders
Experience
The Professional Eye
Editing Software
Editing Software
Shoot 5 & Pick 1
SocialCam, etc.
YouTube
Adobe Premier Pro
Apple Final Cut Pro
Microsoft Movie Maker
Video Cost
Self Made - $0 and time
Semi Professional - $250-$1500
Professional - $1500-$5000+
Example 1 – Self Made
Example 2 – Semi Professional
Example 3 - Professional
Resources Groundswell by Charlene Li & Josh Bernoff
Content Rules by C.C. Chapman
Facebook Marketing by Steve Holzner
The Thank You Economy by Gary Vanderchuck
Social Media 2.0 by J.R. Atkins
Mashable.com (blog and Facebook updates)
Thank you for attending:
Using Video toGrow your Business
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Services/Projects: Social Media, Mobile
Apps, Sales & Marketing, Websites
Download this presentation at:
www.SlideShare.net/JRatkins
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