#Voom Case Study

A B 2 B B R A N D S T O R Y

R A G S T O R I C H E S

T I M E T O # V O O M

2007

ntl:Telewest rebrandsas Virgin Media

2010

Virgin Media Businessrebrand + campaign

Sales up 25%

Pioneers launches Pitch to Rich

2012 2014

VMB launches into SME market

Negligible brand awareness

2015

Pitch to Rich relaunched as#VOOM

2016

Super-high brand awareness

Leading challenger in SME market

IN PRIZES IN CROWDFUNDING

ENTRANTS WINNERS

UK and Ireland’s biggest and most valuable pitch

competition

W H AT I S # V O O M ?

T H E F O O T P R I N T

SOCIAL MEDIA

IMPRESSIONS

PR

PIECES

OPPORTUNITIES

TO SEE

PAID MEDIA

IMPRESSIONS

GLOBAL

INFLUENCERS

PAGE

VIEWS

H O W ?S U P E R S I M P L E

• Demand for the solution

• Efficient system of marketing

• In-house creative execution

E S TA B L I S H D E M A N D

• Identify the real problem • Extrapolate the three-year impact• Supply a credible solution

E F F I C I E N T M A R K E T I N G

Earned

Social

UGC

Owned

Partner

Paid

C R E AT I V E

• Agencies are not the answer• You are the planner & visionary• Hire a CD & team in-house• Run production

B E S I N G L E M I N D E D