#weloveevents 1
@PETERDECUYPERE
#weloveevents 2
@PETERDECUYPERE 14/10/2015
#weloveevents
ANY QUESTIONS?
#weloveevents
A STORY ABOUT CREATING VALUE…
#weloveevents
…. AND TOUCHING THE HEART
#weloveevents 10
WHY 2 HEARTS?
@PETER DECUYPERE
#weloveevents 11
real:me–event
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real:me–event conversa:on–event
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real:me–event conversa:on–event
#weloveevents 31
@PETER DECUYPERE
VALUE UNITES THE TWO EVENTS
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HOW CAN WE MAKE THINGS
BETTER?
#weloveevents
THE CONCEPTREFLEX
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ALL ALONG THE CUSTOMER
JOURNEY
#weloveevents 04/21/12 i love events © peter decuypere 42
#weloveevents 04/21/12 i love events © peter decuypere 43
#weloveevents 04/21/12 i love events © peter decuypere 44
image © tomorrowland
#weloveevents 04/21/12 i love events © peter decuypere 45
image © tomorrowland
#weloveevents
ADDING VALUE MAKES PEOPLE
HAPPY
#weloveevents
WOW… PETER, THIS IS NOT FOR ME
#weloveevents
THE CONCEPTREFLEX
#weloveevents image © kozzmozz
#weloveevents image © kozzmozz
#weloveevents
EVENTS ARE ABOUT CONNECTING PEOPLE…
#weloveevents
….WE NEED MORE CONNECTIVITY
ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT CONNECTIVITY ENTERTAINMENT
#weloveevents
WOW… PETER, THIS IS NOT FOR ME
#weloveevents
CONNECTIVITY ENTERTAINMENT
image © rootsofminimal
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
CONCEPTREFLEX?
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
CONNECTIVITY ENTERTAINMENT
image © destinationmadness.beimage © shutterstock
#weloveevents
CONNECTIVITY ENTERTAINMENT
image © destinationmadness.beimage © shutterstock
#weloveevents
CONNECTIVITY ENTERTAINMENT
#weloveevents
THE CONCEPTREFLEX
#weloveevents
THE CONCEPTREFLEX ALL ALONG THE
CUSTOMER JOURNEY
#weloveevents
A STORY ABOUT CREATING VALUE…
#weloveevents
…. AND TOUCHING THE HEART
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@PETER DECUYPERE
STRATEGY CONNECTS WITHIN THE HEARTS
#weloveevents
CONNECTING WITHIN THE HEARTS
#weloveevents
CONNECTING WITHIN THE HEARTS
#weloveevents
STRATEGY IS THE STORY …
#weloveevents
… AND A STORY IS ABOUT VALUES
#weloveevents
STRATEGY IS THE STORY IS THE
STRATEGY
image © shutterstock
#weloveevents
GET YOUR EVENTVALUES STRAIGHT
#weloveevents
foto desXnaXonmadness.be
CELEBRATE LIFE
INTERNATIONAL
EXCLUSIVE
OVER-‐THE-‐TOP PRODUCTION
SURPRISE/MAGIC
image © destinationmadness.be
#weloveevents
CELEBRATE LIFE
INTERNATIONAL
EXCLUSIVE
OVER-‐THE-‐TOP PRODUCTION
SURPRISE/MAGIC
#weloveevents
CELEBRATE LIFE
EXCLUSIVE SURPRISE/MAGIC
image © no source
#weloveevents
CELEBRATE LIFE
INTERNATIONAL
EXCLUSIVE
OVER-‐THE-‐TOP PRODUCTION
SURPRISE/MAGIC
FORGET ABOUT THE MUSIC
#weloveevents
THE MOST VALUABLE PERFORMER
OF TOMORROWLAND 2014 WAS A THING
#weloveevents 04/21/12 image © Arne Quinzeimage © Arne Quinze
#weloveevents 04/21/12 image © Arne Quinze
#weloveevents 04/21/12 image © Arne Quinze
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STRATEGIE
04/21/12 event management © peter decuypere
#weloveevents 103
STRATEGIE
04/21/12 event management © peter decuypere
#weloveevents
SOMETHING FOR YOUR MIND, YOUR BODY AND
YOUR SOUL
#weloveevents
GET YOUR EVENTVALUES STRAIGHT
#weloveevents image © youtubestill
#weloveevents image © youtubestill
#weloveevents
EVENTVALUES CONNECT WITHIN THE HEARTS
#weloveevents
WOW… PETER, THIS IS NOT FOR ME
#weloveevents
PROPER EVENTVALUES CONNECT WITHIN THE HEARTS
#weloveevents
PROPER EVENTVALUES CONNECT WITHIN THE HEARTS
MUSIC EDUCATION NETWORKING
#weloveevents
PROPER EVENTVALUES CONNECT WITHIN THE HEARTS
ELECTRONIC INNOVATION EDUCATION NETWORKING
#weloveevents
PROPER EVENTVALUES CONNECT WITHIN THE HEARTS
FREEDOM COCREATING POSSIBILITIES
#weloveevents
A STORY ABOUT CREATING VALUE…
#weloveevents
…. AND TOUCHING THE HEART
#weloveevents 117
YOU’RE THE FUTURE
#weloveevents 118
#weloveevents 119
#weloveevents 120
#weloveevents 121
#weloveevents 122 image © no source
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@PETER DECUYPERE
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PETER DECUYPERE
1. TWO EVENTS TO MANAGE
2. THE CONCEPTREFLEX
3. CONNECTIVITY ENTERTAINMENT
4. NO VALUES, NO STORY, NO STRATEGY
5. YOU’RE THE FUTURE
WE LOVE EVENTS TAKE AWAYS
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THANK YOU! AND THANK YOU ADE
PETER@WELOVEEVENTS.BE
+32-‐(0)-‐475 71 09 13
WWW.WELOVEEVENTS.BE
@PETERDECUYPERE