View
161
Download
3
Category
Preview:
Citation preview
Web, apps, bots, and
agents
When marketers should use each
My goal
Provide some clarity about when you should use:
- Web
- Apps
- Bots
- Agents or assistants (but not bots)
I’m doing this from a marketing perspective:
- Partially because this technology is often utilized by marketers
- Partially because “marketing” is now part of everything a company does
- Write for Forbes, VentureBeat, Business Insider
- Mobile Economist for TUNE
- Marketing attribution, tech in 3.5B devices globally
- Founded the research division of VentureBeat
- Focused on martech
- CEO of Sparkplug9
@johnkoetsier
johnkoetsier.com
John Koetsier
Use web when ...
- You want ubiquity
- Base layer
- You need speed
- Friction
- Info dump
- You are bundling multiple media in one experience
- You can capitalize on existing infrastructure
- Payments
Use apps when ...
- You want context
- Location, time, activity
- You need engagement
- E.g, games, media, social, content creation
- You need accessibility
- One layer from HERE
- You are providing rich, fast interaction
- Full interactivity: image/video editing,
Use bots when ...
- You have existing connected customers
- Fans/followers and customers; need service
- You can get attention
- Robot Lawyer
- Christopher bot
- You need one-to-one at scale
- You have a simple, bounded problem
- Most bots are stupid, so ...
Use agents/assistants when ...
- You can integrate into someone else’s platform
- You can differentiate on someone else's’ platform
- Voice is enough
- You can use an existing payment solution
- You need simplicity
- Base layer
- Payments
- Connectability with simple links
- Thanks!
- Questions ….
- Suggestions :-)
@johnkoetsier
johnkoetsier.com
Web, apps, bots, and agents
Recommended