We're Peruvian!

Team One Doris, Fis, Sehrish

AgendaCountry Profile

Peruvians' Need

Brand Solution

Target Audience

Branding

AgendaCountry Profile

Peruvians' Need

Brand Solution

Target Audience

Branding

Distribution

Marketing Mix

CRM

Managing Brand

Over Time

Capital - LimaUrban Area

Amazon JungleRural Area

AndesHighland

Country Profile

=1Million

WE LIVE IN URBAN AREA!

WE LIVE IN RURAL AREA!

HOLA!

30M

Peruvians’ Need

Peruvians’ NeedLow-cost

&Trustworthy

&Convenient

Law No. 29985

"Act governing the basic characteristics of e-money

as a tool for financial inclusion"

Solution

Solution

Target Audience

Have access to

formal financial

system

Have cell phone &No banking access

Attributes

Helpful

Low-cost

Convenient

Trustworthy

Free

Easy Access

Supportive

A reliable, supportive, and caring financial service brand that dedicates to help

customers attain better quality of life.

Ingredient Branding

DistributionFlow

Claro Sales Reps Banking Agents BN Reps

Objectives

10%

Overall Plan

CustomerEducation

Message

Advertising Channels

ATL: Radio (50%), TV & Print Ads (25%)BTL:

Direct MarketingInfluencers GatheringPR EventFinancial Column on Newspaper

Customer Responsibility Marketing

EasySol Care Center

EasySol HotLine

Financial Guidance and

Support

Emergency Assistance

EasySol Life Insurance

Brand Extension

Managing Brand Over Time

EasySol

EasySol

EasySol

Managing Brand Over Time

Rural Areas in South America

??

Gracias!Have an Early Merry

Christmas