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Native advertising is very new to many marketing professionals. This deck walks you through the basics of native ads, what they are, why they are important, and the different native ad platforms you can leverage to further your online visibility and grow your business!
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Intro To Native Advertising
What Are Native Ads?
Native ads are a form of advertising that is built into the visual design and content of a web page, social network, or mobile application
Native FormatAdvertisers & publishers are moving away from
traditional banner advertisements. To
higher performing native ad units.
Native ContextNative Format
+Native Content
+Individual Users
Native ads that are served based on the content an individual
consumes online.
Native ContentWhere ads are laser
targeted and support the content topic they are
hosted in or near.
Three Components To Native Ads
Advertiser Benefits
• Ads feel natural and are not intrusive• Ads are on target with surrounding content• Strong click through rates• Inexpensive visibility on high profile sites
Publisher Benefits
• Increased reader/visitor engagement• Increased revenue
Editorial Native Ads
Content Recommendation Engines
• Outbrain• Zemanta• nRelate• Taboola• AdBlaze• Google (coming soon)
Social Native Ads
Facebook Sponsored Posts
Twitter Sponsored Tweets
LinkedIn Sponsored Updates
Reddit Sponsored Links
StumbleUpon Paid Discovery
Tumblr Radar
YouTube Video Ads
Mobile Native Ads
App Recommendation
Leverage mobile assets (mobile apps, mobile websites, mobile blogs) to recommend apps. Get paid per install!
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