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DEMOGRAPHIC DEVELOPMENT OFTEN MOVE AT AFAIRLY PREDICTABLE PACE.
MARKETERS MONITORS :-
BY POPULATION IN CITIES, REGIONS AND NATION
AGE DISTRIBUTION
EDUCATIONAL LEVELS
HOUSEHOLD PATTERN
REGIONAL CHARACTERISTICS
THE TOTALITY OF ECONOMIC FACTORS, SUCH AS EMPLOYMENT, INCOME, INFLATION, INTEREST RATES, PRODUCTIVITY, AND WEALTH, THAT INFLUENCE THE BUYING BEHAVIOR OF CONSUMERS AND INSTITUTIONS.
CONSUMER PSYCHOLOGY
INCOME DISTRIBUTION
FROM OUR SOCIOCULTURAL ENVIRONMENT WE ABSORB, ALMOST UNCONSCIOUSLY, A WORLD VIEW THA DEFINES OUR RELATIONSHIP TO OURSELVES, OTHERS, ORGANIZATRION, SOCIETY, NATURE, AND THE UNIVERSE.
THE NATURAL ENVIRONMENT HAS BEEN UNDERGOING RAPID CHANGE.
TRENDS IN NATURAL ENVIRONMENT FOR MARKETERS TO BE AWARE OF INCLUDE THE SHORTAGE OF RAW MATERIALS, ESPECIALLY WATER, THE INCREASED COST OF ENERGY, INCREASED POLLUTION LEVEL, AND THE CHANGING ROLE OF GOVERNMENT.
IT IS THE ESSENCE OF THE MARKET CAPITALIISM TO BE DYNAMIC AND TOLERATE THE CRETIVE DESTRUCTIVENESS OF TECHNOLOGY
AS THE PRICE OF PROGRESS.
ACCELERATING PACE OF CHANGE
UNLIMITED OPPORTUNITIES FOR INNOVATION
VARYING R&D BUDGETS
INCREASED REGULATION OF TECHNOLOGICAL CHANGE
THE POLITICAL AND LEGAL ENVIRONMENT CONSISTS OF LAW, GOVERNMENT AGENCIES, AND PRESSURE GROUPS THAT INFLUENCE VARIOUS ORGANIZATION AND INDIVIUALS.
INCREASE IN BUSINESS LEGISLATION
GROWTH OF SPECIAL INTREST GROUP
Demographic environment Economic environment
Socio-cultural environment Natural environment
Technological environment
Political- legal environment
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com
THANK YOU
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