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Academic project advertising St. Louis music festival, Loufest.
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THURSDAY DECEMBER 5, 2013Sean Dula | Lydia Zoells | Andy Koh | Andy Lee
WHAT DOES
MEAN TO YOU?
We are DEDICATED TOBROADENING THE APPEAL OF LOUFEST
AMONG MUSIC LOVERS & ST. LOUIS LOCAVOREs
BY STIMULATING AUDIENCE INVOLVEMENT THROUGH PHYSICAL & VIRTUAL OUTREACH
WHAT DOES LOUFEST MEAN TO YOU?
WHAT DOES LOUFEST MEAN TO YOU?
1
WHAT DOES LOUFEST MEAN TO YOU?
LOUFEST IS MADE IN ST. LOUIS.
WHAT DOES LOUFEST MEAN TO YOU?
2
WHAT DOES LOUFEST MEAN TO YOU?
LOUFEST IS A SOCIaL GATHERING.
WHAT DOES LOUFEST MEAN TO YOU?
3
WHAT DOES LOUFEST MEAN TO YOU?
LOUFEST IS MUSIC CULTURE.
WHAT DOES LOUFEST MEAN TO YOU?
LOUFEST IS MADE IN ST. LOUIS.
1. Annual FESTIVAL POSTER
1. Annual FESTIVAL POSTER
2. St. Louis Brand Extensions
2. St. Louis Brand Extensions
3. ADs Highlighting Local Involvement
meetthe printmakers
chuckhenry and
LOUFEST IS A SOCIaL GATHERING.
1. IN-STORE PROMOTIONS
2. Local Social Event Presence
2. Local Social Event Presence
3. Neighborhood Social Presence
LOUFEST IS MUSIC CULTURE.
1. EXCLUSIVE BRANDED CONTENT
SOLANGE
CHVRCHES QUEENS OF THE STONE AGE
DISCLOSURE HAIM
JAKE BUGG BANKS
JAMES BLAKE BLOOD ORANGE MS MR
LOOKBOOK 2014
we’re proud to announce the lineup for this year’s loufestCHECK OUT OUR LINEUP LOOKBOOK AND GET PSYCHED FOR LOUFEST
SEPT 6-7, 2014, FOREST PARK, ST. LOUIS, MO
LISTEN TO THE PLAYLIST
+ EXLUSIVE LOUFEST OF HER NEW MUSIC VIDEO “DON’T LET ME DOWN+ OUR LOUFEST INTERVIEW WITH SOLANGE
+ OUR LOUFEST INTERVIEW WITH HAIM
nosh pit
pappy’sstrange donutsbaby got back ribsblue bottle coffee companyblueprint coffeebombay sandwhich cocharlito’s cocinaseoul tacodanny macaroonstablefloyd eatsland hausbailey’s rangemimi and coco stlpecan pattiraaka virgin chocolaterick’s picksright tastyrockville market farmramen sandwhich co.sunday gravywtr dosa days
SOLANGE
CHVRCHES QUEENS OF THE STONE AGE
DISCLOSURE HAIM
JAKE BUGG BANKS
JAMES BLAKE BLOOD ORANGE MS MR
LOOKBOOK 2014
we’re proud to announce the lineup for this year’s loufestCHECK OUT OUR LINEUP LOOKBOOK AND GET PSYCHED FOR LOUFEST
SEPT 6-7, 2014, FOREST PARK, ST. LOUIS, MO
LISTEN TO THE PLAYLIST
+ EXLUSIVE LOUFEST OF HER NEW MUSIC VIDEO “DON’T LET ME DOWN+ OUR LOUFEST INTERVIEW WITH SOLANGE
+ OUR LOUFEST INTERVIEW WITH HAIM
nosh pit
pappy’sstrange donutsbaby got back ribsblue bottle coffee companyblueprint coffeebombay sandwhich cocharlito’s cocinaseoul tacodanny macaroonstablefloyd eatsland hausbailey’s rangemimi and coco stlpecan pattiraaka virgin chocolaterick’s picksright tastyrockville market farmramen sandwhich co.sunday gravywtr dosa days
SOLANGE
CHVRCHES QUEENS OF THE STONE AGE
DISCLOSURE HAIM
JAKE BUGG BANKS
JAMES BLAKE BLOOD ORANGE MS MR
LOOKBOOK 2014
we’re proud to announce the lineup for this year’s loufestCHECK OUT OUR LINEUP LOOKBOOK AND GET PSYCHED FOR LOUFEST
SEPT 6-7, 2014, FOREST PARK, ST. LOUIS, MO
LISTEN TO THE PLAYLIST
+ EXLUSIVE LOUFEST OF HER NEW MUSIC VIDEO “DON’T LET ME DOWN+ OUR LOUFEST INTERVIEW WITH SOLANGE
+ OUR LOUFEST INTERVIEW WITH HAIM
nosh pit
pappy’sstrange donutsbaby got back ribsblue bottle coffee companyblueprint coffeebombay sandwhich cocharlito’s cocinaseoul tacodanny macaroonstablefloyd eatsland hausbailey’s rangemimi and coco stlpecan pattiraaka virgin chocolaterick’s picksright tastyrockville market farmramen sandwhich co.sunday gravywtr dosa days
2. ROBUST MEDIA BLOG
PREVIEW: I WANT TO SEE PULASKI AT NIGHTANDREW BIRD’S LATEST EP
video: interview with haimTHEIR SNL PERFORMANCE ANDRECORDING “THE WIRE”
PITCHFORK EXCLUSIVE: THE 2014 LOOKBOOK
THE FEST TICKETS
news
loufest video
words that describe this video
3. MASS MEDIA ADS
see it on loufest.com
see it on loufest.com
see it on loufest.com
WHAT DOES
MEAN TO YOU?
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