What is C-Suite Marketing?

What Is C-Suite Marketing?

We all have those “dream clients” that we

would LOVE to build relationships with…

But how do we get in front of them in the

first place?

For our own clients, we use our C-Suite

Marketing Methodology.

C-Suite Marketing is simplythe art of targeting specific senior decision makers in

targeted companies.

This methodology can help you to:

1. Generate Leads2. Nurture Opportunities3. Build Thought Leadership

There are a few hurdles that you need to be okay with…

1. The c-suite rarely engages with vendors so you will to build an independent brand.

1. The c-suite rarely engages with vendors so you will to build an independent brand.

2. The c-suite takes time to engage so you will need to invest before you reap rewards.

1. The c-suite rarely engages with vendors so you will to build an independent brand.

2. The c-suite takes time to engage so you will need to invest before you reap rewards.

3. The c-suite doesn’t buy over social media or email; your must factor in face-to-face time.

1. The c-suite rarely engages with vendors so you will to build an independent brand.

2. The c-suite takes time to engage so you will need to invest before you reap rewards.

3. The c-suite doesn’t buy over social media or email; your must factor in face-to-face time.

4. The c-suite doesn’t care about you and how amazing your product is.

If you’re okay with these, then let’s get started with some key

principles:

Focus on relationships based upon value.

Focus on relationships based upon value.

Everything you do should serve your target audience. Focus on

the content.

Bring something different to the table.

Bring something different to the table.

Can you challenge them and show them a different way of

doing things?

Most importantly: be independent.

If you come from a position where it’s obvious you’re trying

to make a deal then you’ll quickly get shot down

Your messaging also needs to be relevant and speak their

language.

You can do this by creating an independent brand, separate

from your organisation.

You need to be able to bring your target c-suite executives in

a face-to-face setting.

And the process needs to be lead start-to-finish by one sole

contact.

And the process needs to be lead start-to-finish by one sole

contact.

A fragmented funnel involving different people won’t work

here.

One of the most effective ways of achieving all of this is to

create a Club Environment.

Case Study time!

We developed “The Ortus Club” for NetSuite.

The goal here was to boost thought leadership and

generate extremely high-quality leads in current and

future target markets

The Ortus Club was built to explore and debate upon

increasing visibility and growth within their target c-suite executive’s organisations

The club attracted serious players in the retail and other industries and developed a 6-

figure pipeline…

The club attracted serious players in the retail and other industries and developed a 6-

figure pipeline…

All within 8 weeks!

Click Here To Read The Full Case Study

Once you create a club and bring your target CxO’s into an exclusive environment you can create relationships based on

intimacy.

You position yourself as someone who can solve this

person’s challenges and they’ll become much more receptive

to listening to what you have to say.

Learn more about the C-Suite Marketing Methodology:

www.seraphscience.com